/24-7PressRelease/ - RENSSELAER, NY, November 23, 2006 - IMSS has been recognized as an innovator in its approach to supplying the mortgage industry with unique products and services. It promotes mortgage marketing campaigns that generate mortgage leads for mortgage brokers and lenders that have potential borrowers calling them exclusively for mortgage services versus the traditional mortgage lead products where Mortgage Company's are competing with one another for the same borrower. Mortgage advertising campaigns produced by IMSS include targeted direct consumer mail and Telemarketing programs to reach out to the type of clients their customers determine they would like to solicit.
"Utilizing targeted direct marketing methods that allow Mortgage Company's to dictate the type of client they prefer to solicit, allows them to increase the potential of new clients they close loans for. By filtering down the type of borrower most likely to close a loan with them, mortgage lenders and brokers reduce the time wasted in pre-qualifying potential borrowers for loan programs", says Tim Kirsch of IMSS.
In addition to their mortgage lead campaigns IMSS is also producing a number of marketing systems for the mortgage industry that are currently in development. Other products and services currently being promoted by IMSS include credit reporting services and contact management software for managing the contacts created through their advertising campaigns.
About Independence Marketing Systems
Independence Marketing Systems and Solutions is a collaboration of Mortgage Industry professionals that are promoting products and services they believe best exhibit what is needed to properly assist the growth of a business in the mortgage industry.
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