/24-7PressRelease/ - Newburyport, MA, May 29, 2005 - Industry Directions, an independent industry analyst firm that provides project-based go-to-market services for application providers serving manufacturing-supported business networks, today announced the appointment of William Brandel as Principal and Industry Analyst. Brandel brings a strong industry background to Industry Directions' manufacturing and supply network client projects and Internet-based businesses.
Brandel will develop and deliver research and client projects on software products and services for the supply network space, focusing on technologies and results-driven business practices that enable effective organizational alignment, visibility, collaboration, and optimization of supply chain process alignment and execution in enterprises and trading networks.
"I'm delighted to join Industry Directions and leverage my years of industry experience, to make a distinctive difference to our clients," said Brandel. "I am pleased to bring a fresh perspective and a personal hands-on strategy approach to improve market position for solution providers supporting supply chain activities, manufacturing development and Internet-based business initiatives, " concluded Brandel.
Prior to joining Industry Directions, William garnered frontline business and technology experience by guiding the vision, functional development and execution of a number of Internet-based business projects. He served as director of Supply Chain Technology Research for the Aberdeen Group, a research firm focused on the market positioning of technology companies. There, Brandel developed the Business Process Network (BPN) model to facilitate inter-enterprise supply chain collaboration. Previously, Brandel acted as director of e-Commerce operations at BuyerZone.com, a Net marketplace targeting small to midsize buyers and suppliers. Brandel also directed the Electronic Commerce program at Corporate Software and Technology, Inc. (CSandT), a software value-added reseller that served Fortune 500 accounts. Prior to this, Brandel was editor-in-chief of @Computerworld, an award-winning news and community portal targeting corporate IT managers. Additionally, he has spent more than 10 years reporting and editing in the business and computer trade press, covering the impact of technology on business.
Brandel holds a BA in Journalism from Michigan State University, and is a candidate for a Masters in Education Technology.
Industry Directions is an industry analyst firm providing project-based go-to-market services for application providers that optimize interaction, efficiency and profit for manufacturing enterprises and their value network partners. The company delivers vertical market expertise and personalized services that enable emerging or repositioning software and service providers to achieve their unique market potential. To learn more, visit: http://www.industrydirections.com
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