BANGKOK, THAILAND, December 11, 2008
/24-7PressRelease/ -- As companies move more and more of their marketing initiatives online, the need to accurately track and analyze results is crucial. Inetasia helps clients collect and assess data for visitor behavior on their websites, portals, Intranets and Extranets using WebTrends, the world's leading web analytics solution.
"Great Eastern Life is one of the most successful and respected companies in its field," said Gregory Smyth, founder and CEO of Inetasia.
"We are proud and honored that Great Eastern Life has chosen Inetasia to again assist with its web analytics requirements," said Smyth. "WebTrends 7.5 provides customizable, drill-down reports that will give detailed, actionable business intelligence about how customers interact with its website and online marketing initiatives."
About Great Eastern Life
Founded on 26 Aug 1908, Great Eastern Life Assurance Co. Ltd. has the distinction of being the oldest and most established life insurance company in Singapore and Malaysia. Today, Great Eastern is the largest insurance group and the market leader in Singapore and Malaysia, with $44.7 billion in assets and 3 million policyholders. The company also operates in China, Indonesia, Vietnam and Brunei.
About Inetasia
Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.
Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, ABN AMRO, Deutsche Bank, Hong Kong Trade Development Council, the United Nations, Bangkok Hospital, Accor Asia Pacific, Shangri-La Hotels and Resorts, United Broadcasting Corporation, CB Richard Ellis, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.
For more information, please contact:
Gregory Smyth, CEO
gsmyth@inetasia.com
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