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Interact with the Newest in Labeling Technology at Hurst Booth 1645 During PMA Fresh Summit 2017

"Print on Demand" Versaprint Labels Serve as Raffle Tickets to Win a Callaway Prize Giveaway
  • <strong>Hurst International is the leader in fruit labeling technology and the originator of the patented Print on Demand labeling system (shown here), which is the industry standard in produce labeling.</strong>

Hurst has multiple patents and over 70 Print on Demand systems in operation for several key leaders in the citrus, apple, pear, stone fruit, avocado, pomegranate, kiwi, and onion industries.

    LOS ANGELES, CA, October 04, 2017 /24-7PressRelease/ -- Hurst International, the leader in fruit labeling technology and the originator of the patented Print on Demand (POD) Versaprint labeling system, is offering PMA attendees a chance to witness firsthand the system's capability, versatility and "on demand" features as labels print to serve as raffle tickets for a drawing at Hurst's booth 1645. Participants submit their business card along with the Versaprint printed raffle ticket for a chance to win a Callaway Golf Chev Stand Bag and a set of Callaway Golf X Series 416 Irons (8 Irons). The winner will be randomly selected after the show and will be contacted by Hurst. The bag and set of clubs will be shipped directly to the winner.

"We are very excited to showcase our Print on Demand Versaprint labeling system," explains Ari Lichtenberg, president and CEO of Hurst International. "To see the labeling system in action is an experience we are eager to share. Our Direct Thermal Printing technology allows packers to label up to 63 different graphics at speeds up to 15 fruits per second with the highest effective application rate in the industry. The high application rates of over 95 percent make cleanup easy while reducing production costs. To be able to see the speed and versatility of the systems in operation at the booth will really demonstrate its capabilities."

Along with Hurst staff from Los Angeles, representatives from Chile, Mexico, Canada and Israel will be at the booth to demonstrate the automatic labeling technology through the Versaprint Dual Cassette system, and other pre-printed labeling technology. Demonstrations will include "item level traceability" by printing codes on the label, and the Dual Cassette system will show packers how to use two different label stocks on a single bank all with the Print on Demand feature.

Hurst has multiple patents and over 70 Print on Demand systems in operation for several key leaders in the citrus, apple, pear, stone fruit, avocado, pomegranate, kiwi, and onion industries. Hurst prides itself on innovation and customer service propelling them as the technology leaders in the industry. A major citrus grower recently selected Hurst's Dual Cassette systems due to the flexibility and considerable smaller space allocation needed to run the labels. Additionally, a renowned avocado company installed the first Print on Demand Versaprint labeling system in Mexico. It is the first POD system in the country.

Visit booth 1645 to watch the POD systems in action; learn more about Hurst's cutting-edge technology and the future of the produce industry's strict labeling requirements; and enter for a chance to win a Callaway golf bag and clubs.

ABOUT HURST INTERNATIONAL
Hurst International prides itself on its cutting-edge technology and the highest quality in labeling equipment and labels. They are the leader in fruit labeling technology and the originator of the patented "Print on Demand" labeling system, which remains the industry standard. Hurst is dedicated to their customers and meets each company's unique printing needs by providing them with customized, dependable and superior solutions. Products include: "Print on Demand" Versaprint systems; automatic conventional pre-printed fruit labeling equipment; battery-operated Electric Hand Labelers; and Produce and General Labels that are compliant with regulatory agencies regarding food contact. Impressed customers include Gebbers Farms, Chelan Fruit, Porterville Citrus Inc. (PCI), Mission Produce, Fresh Select, Del Monte Fresh Produce, and Suntreat Packing & Shipping to name a few. Hurst International has been providing reliable labeling solutions to clients worldwide since 1958. www.hurst-international.com


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Alex Lichtenberg
Hurst International

Los Angeles, CA
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