SRI LANKA, May 28, 2010
/24-7PressRelease/ -- Pyxle, a top ranking Software and Web Development Company based in Sri Lanka proved yet again their competency in Internet Marketing solutions when their Search Engine Optimization (SEO) project for Galle Fort Hotel, resulted in a traffic increase of 470% for Galle Fort Hotel within just 3-4 months of optimization. This success was far above the desired objectives and targeted deadlines of the project.
Enthusiastic about this online expansion Karl Steinberg- Chairman and one of the owners of Galle Fort Hotel said, "Our primary desire when contracting Pyxle was to get to the top in the Google web searches. The support we got from Pyxle to achieve this was amazing. We are very pleased with the web design, the development and search engine optimization solutions proposed and implemented by Pyxle which has significantly improved the web presence of Galle Fort Hotel."
"A traffic increase of 470% percent in just 3-4 months after the Pyxle optimization is truly tremendous. I would like to thank the Pyxle team for their vigorous efforts to put us on the top of the targeted searches. They are very mindful in their optimization approaches whilst not disturbing the appearance or the technology in use" Steinberg concluded.
The Pyxle Internet Marketing solution includes a Link building campaign management, SEO, Social Media Optimization (SMO), Online PR together with online research and analytical reporting. Some of the key benefits enjoyed by the hotel through Pyxle's comprehensive internet marketing solution are an increase in online inquiries and sales, a higher the hit rate from target countries, a boost in brand awareness, and above all a good return on investment.
According to Karl, Pyxle has been quite transparent about the technical effort behind the solutions they offer. Upon developing the Galle Fort hotel website, Pyxle has been rigorously working on strategies that could establish the visibility and accessibility of the site whilst improving the online popularity of this award winning boutique hotel in Sri Lanka.
Presantha Jayamaha Managing Director of Pyxle commenting on this latest achievement said "We are very happy about reaching the desired results much early than the expected time frame. Southern hotels are among the most sought after places in Sri Lanka. And it is remarkable to note that Galle Fort hotel website has beaten the online competition with other major hotels in the locality. Galle Fort Hotel obtained the top slot for all the targeted keywords and we are now working on securing these positions in the long run."
Speaking further Presantha Jayamaha said, "This exercise just goes to show the effectiveness of Internet Marketing as for example; a small hotel in Sri Lanka can attract and convince a prospective traveller in Europe to visit its hotel simply by marketing itself correctly online!"
Internet marketing is a broader mix of online marketing components a company can use as a means of increasing sales - even if its business is done completely online, partly online, or completely offline. Essentially, Internet marketing is using the Internet to communicate a company's message about itself, its products, or its services online. It is one of the most economical and far reaching mediums of communication between a company and its clients.
With internet usage increasing rapidly in Sri Lanka, especially with Information and Communications Technology Association (ICTA) and Sri Lankan government's e-Sri Lanka strategy, Sri Lankans too enjoy a lot of internet marketing potential since the active use of social media such as forum and community portals have become a part of and parcel of the Sri Lankan life style.
About Galle Fort Hotel
Located at 28 Church Street, within the ramparts of the 17th century Dutch Fortress in Galle - a UNESCO World Heritage Site, Galle Fort Hotel is one of the finest small luxury boutique heritage hotels in Sri Lanka. It is managed by the Australian Film Producer, Karl Steinberg and former Banker Christopher Ong. The prestigious Conde Naste Traveller selected Galle Fort Hotel as one of the best new hotels in the world. It was also awarded the 'Winner of the 2007 UNESCO Award of Distinction for cultural heritage conservation' and was selected for 'most desirable hotel bed linen in the world' by Wallpaper magazine. Most recently it had been honoured by The Australian Travel Magazine as "one of the top five places in the world to chill and relax".
Pyxle is a benchmark Web Application and Software Development company with a presence in Canada, Switzerland, Malaysia and Sri Lanka. Since its inception in 2003, Pyxle has successfully completed over 1000 projects across diverse sectors such as education, apparel, tea and agriculture, government, FMCG, retail, finance, manufacturing, travel and hospitality. Pyxle is a leading outsourcing company in Asia, which offers a brand cum web strategy which leads businesses to capture the online and offline markets using appropriate web based-tools and with careful consideration of the brand identity.
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