CIUDAD MERLIOT, EL SALVADOR, October 11, 2008
/24-7PressRelease/ -- Could an advertising business to be build by saying no? Kristiano Tabasco did it and Enrique Ewald, a former employee from Advertising Age had the change to do one of the few interviews with the businessman this week. Raphaelo Ragazzi, a passionate journalist was given permission to publish the whole interview on his blog.
Kristiano Tabasco actually is an open person, as Enrique Ewald noticed in the interview, and gladly answered all his questions. Kristiano has been working in advertising ever since he can remember, trying to pick brands that go hand in hand with his passions, like the success story of Sea Ray Yachts. Even though time is money, Tabasco says, sometimes the passion brings money. Patek Philip Watches, Motto Guzzi and Apple are just a few of the brands he worked with.
He's not working with these companies any longer, but Kristiano is now trying to conquer new territories. With a strong German heritage, the advertising professional believes Europe still has good business opportunities. Kristiano wants to tackle new business ventures especially in Germany, Hungary, Romania and Austria while exploring the Danube, a river that passes these countries. The plan is to attract other Venture Capitalists in these areas. Germany was his first choice, but after further research he also decided on Romania " a very promising market, following the the pattern of the other European countries.
This time is the best for such ventures " clients are prepared to pay for for the brain, for sparkling ideas and forget asking for discounts. "Non multa sed multum": quality, not quantity. Kristiano will lift boundaries in advertising, bring new techniques and introduce PR 2.0 in these emerging markets. I believe in the "GLOCAL" concept, but I need a strong LOCAL to join my force & experience , said Konstatin. That's why he's ready to invest time and money in this business; he's even thinking of relocating to Bucharest. With his Latin blood, he believes he'll grasp the Romanian voice and start tackling the country's PR industry.
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