INTRODUCING POPSALOT: HOLLYWOOD\'S TASTIEST PREMIERE OF 2005. Beverly Hills Favorite Gourmet Popcorn Now Available Across the Country

    /24-7PressRelease/ - BEVERLY HILLS, CA, September 29, 2005 - Popcorn lovers rejoice! Popsalot gourmet popcorn is available for everyone's snacking enjoyment through its newly-launched online store at http://www.Popsalot.com. Popsalot's freshly air-popped popcorn, hand-mixed to create uniquely delicious flavors, has already established a devoted following in Hollywood and is sure to quickly amass a national fan base. Popsalot popcorn is made from scratch with the finest natural ingredients and serves up scrumptious versions of traditional flavors, such as caramel and cheese, as well as bold new takes on this whole-grain treat.

"I've spent years developing my recipes, and in the process I found that the key to success is using natural, high quality ingredients and doing as much as possible by hand," says Noah Sheray, Popsalot's founder and principal. "It's a labor of love - the popcorn is fresh, made to order and that comes across in the final product. Customers taste the difference, and they really respond to it."

Sheray credits his mother and father with the inspiration for Popsalot. While traveling to Chicago years ago, Sheray's father was amazed to see people waiting for more than 30 minutes to buy popcorn at a specialty shop. Sheray ultimately carried out his parent's idea on the West Coast, making his popcorn even more flavorful and finding a way to make its fresh taste and texture last longer. Thus, Popsalot, Hollywood's new favorite gourmet snack, was born.
Popsalot popcorn flavors vary from savory to sweet, and have something to offer to every palate:

~ Clandestine Caramel: handmade, all-natural caramel is folded over air-popped popcorn for a simple, yet sinfully delicious treat;
~ Cheese: melted cheddar cheese gives a tangy bite to every nook and cranny in each fluffy air-popped kernel;
~ Herb: air-popped popcorn gets light spray of olive oil and a dash of Popsalot's secret blend of herbs for a refreshingly original taste;
~ Cashew and Clandestine Caramel: Popsalot's caramel corn gets a kick from a generous amount of whole cashew nuts added to the mix
~ Pecan and Clandestine Caramel: pecan halves add a new dimension to Popsalot's caramel corn
~ Macadamia Nut and Clandestine Caramel: whole Macadamia nuts pack a punch and offer a distinctly crunchy complement to Popsalot's caramel corn
~ Plain: Popsalot's unadulterated air-popped popcorn is simple, incredibly healthy and delectable.

Each of these flavors are available in Popsalot's distinctive tins, in 1-, 2-, 3.5- and 6.5-gallon sizes. Popsalot also offers several combination tins to facilitate mixing flavors for even more fun. For corporate customers, Popsalot offers customized packaging to accommodate business logos and/or special messages.

Visit http://www.Popsalot.com for more information and to order a tin of Popsalot's delectable popcorn. For additional inquiries, email Noah Sheray directly at [email protected].

We are proud to be expanding our business for all to enjoy. We know you will enjoy POPSALOT popcorn as much as our friends, families and the glitterati of Hollywood do!

For further information please e mail [email protected]

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