/24-7PressRelease/ - BULGARIA, October 22, 2005 - Mirchev Ideas, a leading provider of outsourcing software development services, today announced the launch of InventoryWords for X-Cart http://www.inventorywords.com an add-on module that binds the X-Cart e-commerce software to Google's PPC program AdWords. InventoryWords integrates the automatic AdWords advertising functions into all-size online shops with X-Cart shopping cart.
This solution provides to e-commerce websites the advantage to maintain firm control on advertising costs and, in effect, to increase sales profits. 24 hours a day, 7 days a week InventoryWords keeps track of incoming and outgoing products and whenever supplies run out it automatically pauses the relevant AdWords ads. Accordingly, whenever a product comes back in stock its ads are automatically resumed. Moreover, InventoryWords produces reports on keywords performance as well as on ad costs per product.
InventoryWords breakthrough technology is specifically designed to allow fast and easy management of up to thousands of products along with their ads and keywords. The essentials of the technology is the clear and easy-to-manage structure that binds products, ads, keywords and creatives: keywords are organized into keyword groups, creatives into creative groups, which can be assigned to numerous products. In effect, adding new ads becomes quite easy, making changes in active ads too, and everything is performed with instant update on Google. With InventoryWords you control both products and their inventory-driven ads from one and the same X-Cart interface.
The integration of automatic PPC ads into a leading shopping cart such as the X-Cart is an eagerly awaited move in the e-commerce business. X-Cart has placed itself as one of the key solutions of online shopping. Easy-to-work-with, easy-to-configure and active support are some of the reasons that made X-Cart really popular. InventoryWords marries the AdWords services, made available through the Google AdWords API, with the open-end flexibility of the X-Cart e-commerce system to come through as a brand-new solution.
"InventoryWords will be a profitable supplement to e-commerce websites as it will result in significantly lowered advertising expenses per product while, in the meantime, return on investment will rise." said Georgi Mirchev, managing director of Mirchev Ideas. "This is going to happen because InventoryWords prevents from excess costs on one hand, and, on the other, stimulates to advertise more and sell more. "
InventoryWords http://www.inventorywords.com is aimed at X-Cart store administrators who focus on highly targeted ads, prompt response to market demand, and effective cost management. To meet such expectations InventoryWords features functions as: keyword management, creative management, setting max Cost-Per-Click, suspending an ad when a product runs short, automated activation, keywords report, products report and many other useful options.
Further information on InventoryWords is available at http://www.inventorywords.com, by sending email to contact@inventorywords.com or by calling +359 2 870 55 66.
Google TM and Adwords TM are trademarks of Google Inc.
X-Cart is a proprietary product of QualiTeam Ebusiness Solutions. All rights reserved.
About Mirchev Ideas Ltd:
Mirchev Ideas is a software development company which spreads its outsourcing services worldwide. Besides custom projects developed in PHP, Java, Dot Net and ASP, the company creates AdWords API - based commercial software products, the first of which was PHP AdWords API Lib. For more information please visit http://www.mirchevideas.com, contact@mirchevideas.com
About X-Cart E-commerce Shopping Cart:
X-Cart is a turnkey package for e-commerce projects. X-Cart shopping cart software is based on PHP Smarty templates which make it very flexible and easy to modify. The data is stored in MySQL database while the installation is handled by web-based step-by-step wizard.
About Google AdWords API:
Google AdWords API is a service of Google Inc., which allows advertisers to programmatically access their AdWords accounts.
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- add-on, addon, ads, adwords, campaigns, cart, creatives, e-commerce, ecommerce, google, inventories, inventory, module, shopping, solution, website, x-cart
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