/24-7PressRelease/ - CAPE TOWN, SOUTH AFRICA, September 05, 2008 - Moving Tactics, a South African specialist in retail advertising, have selected Isenzo as their digital signage technology provider after a successful three month field trial.
"Digital signage offers significant ROI compared to static POS signage, in addition to being highly versatile and visually appealing," said Moving Tactics' Business Development Director, Ray Smeda. "The success of the software in the Midas environment, has given us absolute confidence in Isenzo, and we will be utilizing the Mediacaster software in Picardi Rebel, Ultra Liquor, Makro Cellular and our Sport Store environments nationally."
"Present market conditions are calling for retailers to employ new marketing strategies to drive sales." said Isenzo co-founder and CEO, Peter Robson. "The rapid uptake of digital signage is supported by research studies that show 70% of all purchase decisions are made in-store and that using digital signage to deliver compelling in-store content produces demonstrable sales-lift."
Moving Tactics has initially deployed Isenzo's software to manage their Midas-branded retail channel, which displays a programme of advertising, entertainment and news headlines in 100 outlets of the automotive spares group. One of the key factors in the decision to select Mediacaster, was the significant reduction in data use and the robust performance of the software compared to other available products.
Added Robson, "Mediacaster is an open-platform digital signage product that has been designed for companies and organisations who wish to create and manage their own media channels. After two years of extensive development and testing, winning over a key player like Moving Tactics demonstrates that our software is ready for complex, large-scale deployments in the digital signage sector."
About Isenzo
Isenzo is a technology company, based in Cape Town, South Africa, that develops robust and cost-effective multimedia broadcast solutions for the corporate, retail and leisure industries.
Isenzo's user-friendly technology allows users to easily create and manage a variety of digital media channels such as Digital Signage; Out of Home Networks; Corporate and Retail TV; and Multimedia Info Displays. For more information visit the website at http://www.isenzo.com
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