All Press Releases for August 06, 2014

J. Martinez & Company Explain How You Can Save if Coffee Prices Skyrocket

Coffee shortages have inspired customers to buy beans in bulk to save, but improper storage could cost you in the long run.

    ATLANTA, GA, August 06, 2014 /24-7PressRelease/ -- Brazil is the world's biggest coffee producer. Its production accounts for roughly a third of the world's coffee total, and it produces more than half of the Arabica coffee in the world. This year, an unprecedented drought has hit Brazil, and its coffee production has taken a major hit. Coffee retailers have already been forced to raise their prices due to this sudden lack of supply, and it is possible that prices will continue to skyrocket if the drought continues into the next growing season.

J. Martinez & Company understands that the threat of high coffee prices can encourage coffee lovers to stockpile coffee beans while prices are still low in order to save money. The company wishes to help you enjoy your gourmet specialty coffee by giving you tips on how to store it.

You will want to store your coffee beans in their whole form and grind them as you need them. This will help them to retain their freshness and flavor for significantly longer than they would in their ground form.

"Where you store your coffee makes a significant difference, especially if you are buying it in bulk," says John Martinez, Owner of J. Martinez & Company. "You want to store all coffee away from light, heat, moisture and odors because all of these can affect the flavor of the coffee. It is best to store coffee in an airtight container until you need it."

If you have the freezer space, you should consider freezing your coffee. Whole beans can be frozen in an air-tight freezer bag for up to six months without losing flavor or aroma. J. Martinez & Company recommends using two bags for maximum freshness when freezing.

Learn more about gourmet coffee, including Kona and Jamaican Blue Mountain coffee, at

About J. Martinez & Company:

Established in 1988, J. Martinez & Company is an Atlanta-based purveyor of fine coffees and other gourmet items. J. Martinez & Company originated the concept of single estate coffees more than twenty years ago and still carries only the finest premium coffee beans from estates around the world, including Jamaica Blue Mountain coffee and Kona coffee from Hawaii.

For more information, please visit

# # #

Contact Information

Allie Petit
Cardinal Web Solutions
Norcross, GA
Voice: 404-585-2096
E-Mail: Email Us Here
Website: Visit Our Website

Comment on this story...