CHICAGO, IL, July 10, 2009
/24-7PressRelease/ -- HIMSS partnered with Jacobs Agency to reposition CPHIMS, their healthcare IT certification program, as the industry standard for employers and professionals. Healthcare Information and Management Systems Society (HIMSS) is the top association dedicated to providing leadership in healthcare information technology.
Jacobs Agency developed a new identity and branding campaign that positions CPHIMS as the preeminent certification program for professionals in the healthcare IT field. The correlating creative platform and 12-month integrated communications plan further generate awareness and solidify the credibility of CPHIMS.
HIMSS is the internationally renowned voice in healthcare IT. With the American Recovery and Reinvestment Act of 2009, HIMSS has emerged as the authority for the appropriate allocation of $19.2 billion set aside for healthcare information technology reform. In this role, HIMSS is able to educate and equip its members with necessary IT education and resources. The CPHIMS title is a singular honor reserved for the highest level of professionals in the field. Certification as a CPHIMS requires unparalleled leadership, along with a range of knowledge achieved only through years of dedication and experience. Thanks to the new stimulus package, the US will require at least 40,000 more healthcare IT professionals for industry and cost improvements to be realized.
"The recent stimulus package has created an ideal environment in which to earn a CPHIMS certification," explained Natasha Kesaji, Director of Client Services. "Over the next four years, the CPHIMS new brand positioning will be more essential than ever."
The creative direction of the new CPHIMS brand position uses a distinctive testimonial approach to deliver a message of credibility from CIOs and VP-level executives. A new logo with the tagline, "The Mark of a Proven Leader" accompanies the campaign.
About Jacobs Agency
Jacobs Agency is a full-service, marketing communications agency solving business problems for consumer and business-to-business clients since 1997. Clients are from financial services, packaged goods, retail, office products, technology and utility industries. With Dimensional Marketing , a proprietary communications development process, the agency helps their clients "enjoy their job" by implementing smarter strategic solutions, relevant creative and a synchronized delivery of measured media. For more information on Jacobs Agency, visit http://www.jacobsagency.com.
Media Contact: Tom Jacobs
312.664.5000 ext 113
tomjac@jacobsagency.com
If you would like more information about this release, or to schedule an interview with Tom Jacobs, please contact Jourdan Huys at 312.664.5000 x124, or via email at jourdanh@jacobsagency.com.
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