CHICAGO, IL, July 14, 2009
/24-7PressRelease/ -- Quill, a leading retailer of office products for small and medium sized businesses, partnered with Jacobs Agency to launch two new product categories aimed at the office manager: Cleaning & Paper Goods and Food & Beverage.
Jacobs Agency contributed to the launch by developing an exciting new creative platform that entailed print and online executions of the new campaign. Jacobs Agency also developed an integrated promotional plan to further extend the campaign to specific target audiences.
"We understand the office products buyer at small and medium sized businesses is usually the office manager or administrator. They are really the unsung heroes of the workplace, constantly fielding an array of requests from everyone in the office," said Flora Caputo, Executive Creative Director at Jacobs Agency. "We developed a creative platform that empathized with their plight by poking light-hearted fun at the various personality types found in every workplace. The end result is a campaign that is engaging and memorable. It effectively moves Quill up the value chain and positions them as a true solution provider in the industry."
The unsung office hero theme was adapted to a catalog and webpage for the new category campaign this spring. Check out the Quill website to meet the personalities: Quill Office Heroes.
About Jacobs Agency
Jacobs Agency is a full-service, marketing communications agency solving business problems for consumer and business-to-business clients since 1997. Clients are from financial services, packaged goods, retail, office products, technology and utility industries. With Dimensional Marketing , a proprietary communications development process, the agency helps their clients "enjoy their job" by implementing smarter strategic solutions, relevant creative and a synchronized delivery of measured media. For more information on Jacobs Agency, visit http://www.jacobsagency.com.
Media Contact: Tom Jacobs
312.664.5000 x113
tomjac@jacobsagency.com
If you would like more information about this release, or to schedule an interview with Tom Jacobs, please contact Jourdan Huys at 312.664.5000 x124, or via email at jourdanh@jacobsagency.com.
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