CHICAGO, IL, July 12, 2009
/24-7PressRelease/ -- For the sixth consecutive year, Saputo Cheese has turned to Jacobs Agency to help build excitement around their popular Lorraine Cheese brand. Saputo is among the top five cheese producers in the United States.
This year's campaign explores the brand's premium heritage, positioning the cheese as the "Crown Jewel of your Sandwich." The royalty theme carries through in both sales and retail support materials including sell sheets, premium giveaways, coupon display promotions, static clings and a sampling program. The new campaign is also supported by an updated website, http://www.lorrainecheese.com.
"Lorraine Cheese has historically been aligned with a 'creamier, more flavorful than Swiss' premium position," says Addie Palin, Account Manager. "This year we focused again on the traits that make the cheese an indispensible ingredient in superior deli sandwiches."
The materials arrived in grocery stores nationwide in May to drive revenue during the key selling season of spring through fall. Campaign initiatives will be further supported by a national FSI placement in July.
About Jacobs Agency
Jacobs Agency is a full-service, marketing communications agency solving business problems for consumer and business-to-business clients since 1997. Clients are from financial services, packaged goods, retail, office products, technology and utility industries. With Dimensional Marketing , a proprietary communications development process, the agency helps their clients "enjoy their job" by implementing smarter strategic solutions, relevant creative and a synchronized delivery of measured media. For more information on Jacobs Agency, visit http://www.jacobsagency.com.
Media Contact: Tom Jacobs
312.664.5000 x113
tomjac@jacobsagency.com
If you would like more information about this release, or to schedule an interview with Tom Jacobs, please contact Jourdan Huys at 312.664.5000 x124, or via email at jourdanh@jacobsagency.com
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