JAFRA Cosmetics Announces Perfumer-Inspired Fragrance

    LOS ANGELES, CA, October 26, 2016 /24-7PressRelease/ -- JAFRA Cosmetics International introduces its newest fragrance, Paris et Moi Perfumer's Edition No.1 by P. Courtiere, the first in a series of exclusive fine fragrances created by hand-selected perfumers from around the world. Brought to you in collaboration with elite perfumer Philippine Courtiere who hails from the renowned Firmenich Fragrance House, is Paris et Moi, a sophisticated, romantically-blended fragrance that captures her great love of fragrance and Paris in a bottle. Paris et Moi "combines the glamour, the elegance, and the youthful energy of trendy Parisian girls," says Courtiere.

Courtiere wants "women [to] feel irresistible and capable of anything when wearing this perfume." Courtiere's continuing drive for excellence within the prestigious world of perfumery is paralleled by JAFRA's message of empowering women, propelling each one to great personal and professional success.

"We are so thrilled to be in partnership with such an accomplished perfumer," says Naomi Elder, Director of Fragrance at JAFRA Cosmetics. "Just like Philippine thinks of perfume, we think of JAFRA as an accessible luxury. We also think that Philippine's sentiment about feeling free to express what she feels as a perfumer mirrors our long-held belief of 'freedom to be you.' This truly is a match made in heaven."

The Fragrance
Top notes of mara strawberries, which remind P. Courtiere of the French fraise de bois tartlet - a flaky tart filled with strawberries she ate as a young girl at her grandmother's house, open this deliciously succulent scent. It then eases into elegant middle notes of rose petal macaron, another French delicacy, illustrating the elegance and originality of the overall scent. Finally, creamy silky woods brings this fragrance to a soft close with a nod to the famous Boulogne wood, a beautiful park in West Paris.

The Bottle
The simple, clean lines of the Paris et Moi bottle serves as the ideal backdrop for showcasing Paris's iconic symbol and a favorite of Courtiere's - the Eiffel Tower, which pays homage to the master lattice work exhibited throughout this architectural wonder. Also elegantly depicted outside the back wall of the bottle is a lightly-penned illustration of the streets of Paris with a prominently placed circular Perfumer's Edition No. 1 logo on the cap.

About Philippine Courtiere
Known as the olfactory artist behind JAFRA's sensual new fragrance, Paris et Moi by P. Courtiere, Philippine Courtiere was born in the City of Lights where she first set out to become a legal analyst, but quickly changed course after accepting an internship in perfumery - a career she never intended to pursue, but a decision she never regretted making. It was through this chance internship that Philippine's passion for perfumery was solidified. From Philippine's many epicurean activities such as horse riding, art collecting and her early days as a former ballet dancer, stemmed a taste for only the best, and a curiosity about the world, which feeds her creativity - all attributes that have helped to propel her to rising star status within the renowned Firmenich Fragrance House. Also shaping Philippine's sophisticated point of view, and instilling in her the value of hard work and commitment, was her grandfather, Jaques Rouet, an instrumental figure in the launch of the House of Dior.

Paris et Moi Perfumer's Edition is available from JAFRA consultants and on www.JAFRA.com immediately, as well as on www.perfumersedition.com.

About JAFRA Cosmetics International

JAFRA Cosmetics International is one of the world's leading manufacturers of beauty products, offering a complete range of skincare, fragrance, makeup and bath & body. Founded in Malibu, California in 1956 by Jan and Frank Day, JAFRA creates beauty products and business opportunities that cater to all that women need, allowing them to explore, discover, reinvent and reveal their true potential. In 2004, the privately-held JAFRA joined the Vorwerk Group, a German-based, multi-billion dollar international direct sales company, represented in over 70 countries worldwide.

Boasting over 550,000 Independent Consultants worldwide and annual sales in excess of half a billion U.S. dollars, JAFRA sells its product portfolio globally in 18 countries within North America, Latin America, Europe and Asia. With the slogan "freedom to be you," JAFRA celebrates the unique spirit within every woman, and all the things that make her imperfectly perfect and individually beautiful. For more information, please visit www.JAFRA.com.

For additional information, please contact:

Hala Nasr
Sr. Manager, Marketing Communications & Digital Strategy
[email protected]
805.449.2966
www.JAFRA.com

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