FORT LAUDERDALE, FL, August 06, 2011
/24-7PressRelease/ -- The book, Marketing Senior Housing, written by Janis R. Ehlers, MBA, has received a bronze recognition in 20th annual National Mature Media Awards competition, the nation's largest awards program that recognizes the best in marketing communication, educational materials and programs for adults age 50 and older.
Ehlers published the second edition of the book in November, 2010 to assist senior housing communities with marketing challenges from launch through various phases of occupancy. She draws on her career experiences having opened more than 50 communities in the country as well as serving as a consultant to independent, assisted living and continuing care communities and housing geared to the active adult population segment.
The book offers checklists and tips including a how-to guide for creating a marketing budget and plan, building an outreach network, social media and special events.
"It's very satisfying to be acknowledged in this competition," said Ehlers, president of The Ehlers Group, a strategic marketing and communications company with offices in Florida and Virginia.
The book is available through Authorhouse, Amazon as well as from The Ehlers Group by calling 954-726-9228.
About The Ehlers Group
The Ehlers Group specializes in senior housing, including active adult, assisted living and continuing care retirement communities. Established in 1994, the company focuses on consumers experiential experiences. Among its diversified services are mystery shopping and community audits.
The company offers varied communication services including social media. For additional information, please call (954) 726-9228 or visit http://www.TheEhlersGroup.com.
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