PHILADELPHIA, PA, January 21, 2013 /24-7PressRelease/
-- The online marketplace and social sphere has remained an incredibly valuable spot for companies to market, as many continue to explore new ways to reach out to target consumers through social media efforts. While these efforts may seem lifeless and impersonal to many, a recent article from Entrepreneur suggests that consumers are looking for a human connection from new companies, even if that connection is coming from the Internet. Jason Proch
, a leading marketing professional, explains that while it is important to connect the consumer to the story and the brand of a start-up company, it is also important to maintain a concentration on the value of a product or service.
The article gains this perspective from the observation of start-up online recipe database, Foodily. While Foodily began "to brand themselves as the largest recipe aggregator on the web," marketing professionals soon realized that it was better to encourage conversations among their consumers. Through social media, Foodily was able to attract consumers by inspiring dialogue on how the average family approached dinner, and what this mealtime meant to them. According to Jason Proch, the new approach to humanize the brand is one that allowed customers to become engaged, rather than sit as complacent viewers to a promotion. The article continues by suggesting that new start-ups follow this approach by "[defining] value in human terms, not in business terms," to establish a unified language and to designate the brand with a human personality.
Although these factors may initially draw new consumers into a start-up, Jason Proch notes that it is still important to take those branding efforts to the next level--to relate the product to the consumer, rather than just relate to them on a personal level. Jason Proch concludes, "When you are trying to introduce your product, service or company to a new potential customer, it is essential to focus on them and their needs instead of your product and its abilities. You may have a great offering, but if it does not make their 'lives better,' the success will be fleeting. The ability to clearly identify and then articulate this customer value is absolutely critical."
is a leading marketing professional who has over 16 years of collective experience in various capacities and industries. Among his wealth of knowledge, Jason Proch has proven himself as a high-quality marketing and operations executive who has worked on campaigns and projects on a global scale. He is currently focused on his work as a consulting and marketing strategy expert at his own firm known as GrandView Solutions, LLC, which is located in Cranberry Township, Pennsylvania. In addition to helping businesses achieve their goals through his consultation work, Jason Proch is a noted inventor that has created solutions for the hunting industry.