/24-7PressRelease/ - HORSHAM, PA, February 10, 2008 - LRA Worldwide, Inc., a leader in the consulting discipline of Customer Experience Management (CEM), added Jeff Ganis to its research practice as a Senior Research Consultant. Ganis brings more than 15 years of experience in market research and consulting to LRA; his immediate responsibilities are in business development and client management, where he has started working on LRA client projects in the sports and entertainment industry.
Prior to joining LRA, Ganis served as a Vice President, Senior Consultant for the Customer Loyalty Division of Harris Interactive, a market research firm based in Princeton, NJ. At Harris, he managed engagements with blue-chip clients such as Sprint and Hewlett-Packard from the initial business development phase through the analytics and presentation of key findings. Ganis also spent several years as a Senior Project Director at Opinion Research Corporation in Princeton.
"Jeff is an extremely valuable addition to our research practice," said Rob Kaplan-Sherman, Senior Vice President and Managing Director, Research at LRA. "His extensive background in customer loyalty research and his ability to help clients address specific customer-related business issues are a perfect fit for LRA's research practice."
Ganis' research expertise is in customer loyalty management, brand image assessment, market segmentation, and new product and service development, with a focus on assisting clients in designing and developing their customer experience programs. These capabilities fit well with LRA's Customer Experience Management research model, which guides clients through the process of defining the existing customer experience and identifying initiatives to help enhance or reinvent that experience in the future.
"LRA's approach to customer loyalty and customer experience is what really attracted me to the firm," explained Ganis. "LRA's Quality Assurance practice gathers volumes of operational data from the field, making our ability to align the external customer experience with client internal processes and performance standards unique in the industry."
In all, LRA conducts nearly 13,000 site visits and evaluations each year, as well as collects and analyzes thousands of customer surveys. In addition to hotel clients such as W Hotels, Choice Hotels, Hyatt Hotels and Westin Hotels & Resorts, LRA provides Quality Assurance or Research services to giants in sports (Troon Golf, the PGA TOUR), Leisure (Stowe Mountain Resort), Conference Centers (ARAMARK), the National Park Service (Yosemite National Park, Kennedy Space Center), Gaming (Churchill Downs, Hard Rock Hotels & Casinos), Homebuilding (Toll Brothers, Inc.) and Travel (The Port Authority of New York and New Jersey).
Ganis received his B.A. in Marketing from the University of Connecticut and currently resides in Stockton, NJ.
About LRA Worldwide:
LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality. LRA's CEM practice areas include Customer Experience Strategy Consulting, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.
LRA's clients include some of the world's leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels and Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group. For more information, visit the company's Web site at http://www.LRAworldwide.com.
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