LONDON, ENGLAND, February 22, 2012
/24-7PressRelease/ -- House of Sansar has launched a range of sterling silver and gemstone jewelry for its European clientele. The designs of the jewelry have been carefully chosen to meet the fashion trends for fall 2012, said Head Designer, Midge Shourie.
"Indian jewelry is graceful and sensual . Colorful gemstones studded in sterling silver make the jewelry especially suitable for summer. Keeping in mind forecasted color and fashion trends for fall 2012, we offer to our online customers jewelry that give a vibrant and youthful appearance to women of all ages", says Gautam Katoch, Head of International Development at House of Sansar
"We offer jewelry to embellish different parts of the body, from head to toe: earrings, necklaces, armlets, bracelets and bangles, rings, belly-chains, ankle bracelets and toe-rings, handcrafted by the famous hereditary artisans of Jodhpur and Jaipur in the state of Rajasthan. The design and motif vocabulary of Indian silver jewelry is as vast and varied as its ethnic and geographical diversity. The single largest design inspiration comes from nature. While making design choices, we carefully selected designs that instantly look Indian and yet have an universal and timeless appeal," added Gautam Katoch. "There is a widespread belief in India that silver has cooling properties, which makes it especially suitable for summer. Silver is also the least expensive of all fine jewelry metals. That explains why silver jewelry is so popular among Indian women. In fact for all casual parties and get-togethers, or everyday situations, more and more Indian women seem to prefer silver to gold or platinum," says Gautam.
When asked why he had chosen to first launch the new jewelry range via online rather than in a store, Gautam Katoch explained, "Some of our most discerning customers have actually come through the web as they feel that shopping at this platform is risk free due to product and service guarantee programs. Besides, we are used to selling to web customers not just in US, but also in UK, France, Germany, and very recently in Japan too. It was the ease of reaching out to large number of potential customers that made me choose the web for first launching the fall collection of Indian silver jewelry before major investing into a shop in a prime London address". For more information please contact Gautam Katoch gautam@houseofsansar.com
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