PALM BEACH GARDENS, FL, January 18, 2009
/24-7PressRelease/ -- PremierShoppers.com, one of the fastest growing job boards in North America, is fast becoming the go to source in the Secret Shopping industry.
Clearly, some companies will not be conducting as many sales and service quality evaluations (Secret Shopping assignments) as they have done in the past because of store closures and fund constraints. However, it is equally true that many who have not been involved in running such programs will begin as long-term viability will not rely on increasing margin, but on increasing volume.
Competition for consumer business has become fierce AND margins are dramatically shrinking. Prices between players in almost any industry are virtually the same. So how does a company garner new business AND [more importantly] retain existing customer-bases? In two words, the answer is service quality. Consumers are so price sensitive that raising the price of a good or service may be the end all. In order to compete and WIN, companies must differentiate themselves with their service and sales skills. Training programs must be put in place and monitored with Secret Shopping programs.
According to Gary Cohn, President of PremierShoppers.com, Inc, and a veteran of consumer market research and sales quality programs for over 20 years, "If a company provides service excellence, they may get the consumer to return. However, if they provide poor customer service, not only won't they get repeat business, the risk of others finding out about this experience can be devastating in both the short and long term."
PremierShoppers.com offers the most complete source for mystery shopping for would-be shoppers (evaluators), mystery shopping companies (those who specialize in running sales and service quality programs), and organizations looking to implement such a program.
Companies must differentiate themselves with service quality. Remember, that Secret Shopper (or Mystery Shopper) is also a real potential customer.
About PremierShoppers.com, Inc.
PremierShoppers helps shoppers turn secret shopping into a solid part time job by offering a one stop resource for mystery shoppers.
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