JOHANNESBURG, SOUTH AFRICA, October 17, 2008
/24-7PressRelease/ -- Given the within year and budget time flexibility accorded to the science agencies in the determination of resource allocation from within their global budget, a multi-parameter approach to maintaining the agencies budgets in real terms is not appropriate.
New movements seem to be in the air and I'm thinking of starting one myself - but this one has nothing to do with politics and everything to do with language.
As early as 1945 people started to realise that in order to write effectively and get their message across they needed to write in language that EVERYONE could understand. One of the earliest Plain Language Movements was founded by the US Government in order to "make government documents clear", a cause our own government could certainly take up. In fact there are Plain Language Awards given in the United States - with Al Gore adding to his tally of awards here.
The irony is since this movement started instead of language becoming easier to read it's become increasingly more complex, often resulting in gobbledegook as in:
Forward-looking companies invest in synchronised third-generation flexibility
Only geeks stuck in the 90s still go for holistic incremental mobility.
Our upgraded model now offers regenerated management programming.
The consultants recommend quality administrative capability.
The solution can only be integrated incremental mobility.
What these are in fact are meaningless, empty phrases that just make it look like your know what you're talking about - when in fact you don't. You just want to sound impressive, but what's the point if no one's going to bother to read it?
After you've finished reading this pull up your latest report, letter, email and see if there are any words in there that you wouldn't use in normal conversation. If there are rethink the document and next time try writing in plain English...
Marion Scher is an award winning journalist, lecturer, media trainer and consultant with 21 years experience in the industry and for information on her courses, particularly on professional writing skills go to http://www.mediamentors.co.za.
Marion Scher
Media Mentors
http://www.mediamentors.co.za
pr@mediamentors.co.za
+(27)082 467 6046
About Media Mentors
Media Mentors is involved in media training, consulting, writing, editing - in short anything to do with media and the written word.
pr@mediamentors.co.za
# # #
- communication, consultant, courses, creative, edit, freelance, journalist, marion, media, mentors, news, researching, scher, skills, training, writer, writing
Read more Press Releases from Marion Scher:Other Press Release Headlines:- SurgiCare Reports That Weight Loss Surgery Patients Discover Great Sex
- Columbus, Ohio: Sudden Cardiac Death, Left Ventricle Hypertrophy and Dilation, Cardiac Disease, Cardiac Failure and Cardiac Disease Associated with Obstructive Sleep Apnea. Dental Sleep Medicine, Oral Appliances and CPAP Reduce the Risk. WWW.IHATECPAP.com Saves Lives by Offering CPAP Alternatives.
- ZAP (Zinfandel Advocates & Producers) & Wine 2.0 Announce Collaboration With Two Events at ZAP Festival In January
- Combine Barcelona Hotels with the Barcelona Half Marathon
- Wealthwood Gifts, Inc. Announces Affiliation with Golfregistrations.com
- Call for Papers: Cloud Slam '09, First Virtual Conference on Cloud Computing, April 20-24, 2009
- CPAP Alternatives: Columbus, Ohio Dentist Provides Valuable Sleep Apnea Information. Dr Mark Levy promotes the Availability of Multiple Treatment Choices for the Treatment of Obstructive Sleep Apnea. Vitally Important Information is Available at www.IHATECPAP.COM
- Sleep Apnea Treatment: Sleep Apnea Information and the Availability of Treatment Choices for the Treatment of Obstructive Sleep Apnea Including CPAP, Surgery and Oral Appliances is Available at www.IHATECPAP.COM - Patients Prefer Oral Appliances To CPAP
- Dog Eats House
- Saving Money In a Slowing Economy Where Every Dollar Saved Counts
