NEWTON, MA, September 24, 2009
/24-7PressRelease/ -- The official name of JumpGauge has been changed to SmartSymbols Interactive Technology (http://www.SmartSymbols.com). The announcement came as a last step in the re-branding process that brought SmartSymbols Interactive Technology brand to market.
SmartSymbols is based on the simple marketing principle that increasing customer interaction increases sales and builds brands. Think of it as a visual technology that uses attractive icons to give on-line prospects essential facts - on the page - timed to compel them to buy.
SmartSymbols Interactive Technology:
• Aggregates external marketing buzz (Twitter, blogs, etc.) and internal marketing collateral
into a visual message that compels shoppers to buy
• Turns shoppers into buyers by using interactive icons that tell a "back story" of a product
• Controls the flow of your marketing information to online visitors
• Consistently represents products in all channels
• Provides detailed analytics of customers' interests and purchase tipping points
According to co-founder, Chris Glennon, "SmartSymbols Aggregation Engine brings together essential information from sources all over the Internet, as well as your own marketing material and creates an engaging icon-driven visual experience. It capitalizes on the natural curiosity of your customers who want to know more about your products and services." SmartSymbols Interactive Technology offers feature-rich, visual highlights of a product and encourages customers to spend more time with a given product and interact with it on a web page, which does lead to increase in sales.
In addition, SmartSymbols Analytics provides rich insights into product traffic and marketing effectiveness. It provides user interaction information, including the most important piece of interactive information: what aspects of your product visitors are most interested in.
About Jump To Green, Inc.
Jump To Green, Inc. - Featured in the January 13, 2009 Mass High Tech article 'Startup Watch: Five you should follow', Jump To Green, Inc. is an interactive labeling technology developer. Our technologies facilitate better choices through visualizations and interactive features. We are committed to developing technologies that will allow consumers and businesses to make more educated and responsible decisions.
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