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Keita Sato Shares His Recipe for Success with Cambridge Who's Who

The owner of one of NYC's oldest and finest Japanese restaurants discusses tradition, authenticity and family
  • <strong>For additional information, please visit http://www.hatsuhana.com.</strong>
    NEW YORK, NY, April 27, 2010 /24-7PressRelease/ --- "Anything worth doing is worth doing well" is an axiom adopted by many people, but the Satos have elevated this drive for excellence to the level of obsession. Their activity of choice? Making sushi. An NYC institution since the 1970s, the family's Zagat-rated Hatsuhana Sushi Restaurant has built an unassailable reputation as one of the city's finest Japanese restaurants almost entirely on the strength of a single dish. "We've always focused solely on sushi as a sushi specialty restaurant," explained Hatsuhana owner Keita Sato. "That helps us excel at that one specialty."

Sato inherited the restaurant from his father, a master sushi chef, in 2000. He has been a part of the business his whole life, having watched his father as a child and undergone rigorous culinary training as an apprentice. The most hands-on of owners, he still enjoys donning his apron every once in a while. "My customers get confused because [they're used to seeing] me at the captain's desk. A week [later], I'm actually serving them food at the sushi bar," he said, chuckling. Sato revels in the informal environment of Hatsuhana, which for its patrons has become a virtual escape to Japan right in the heart of Manhattan. "The atmosphere at Hatsuhana is exactly what the atmosphere in a sushi restaurant should be - it's very lively and energetic," he said, adding with a smile, "We want to be your New York alternative to going to Tokyo to eat sushi."

Entrusted with continuing his family's tradition in the sushi industry, Sato takes his role as keeper of the flame very seriously. An ardent purist, he enforces a "no gimmicks, no frills" approach to food and refuses to take his cues from outside influences. "I want to set my own trends and standards for what we should be doing, not what other people are doing," he said. "I want to do things that make magazines write about us, instead of doing what magazines tell us we should do." This uncompromising attitude has only benefited Hatsuhana, which has since earned favorable reviews from The New York Times, New York Magazine, Saveur and Gourmet - not to mention an enviable reputation for authenticity.

With business running smoothly, Sato has considered opening other types of restaurants but concedes that he is not willing to walk away from sushi just yet. His main focus remains to be on Hatsuhana and its legendary sushi cuisine - which can only be good news to its patrons and any fan of bona fide Japanese fare. "We set the standard for the sushi industry quite a long time ago and we're looking forward to a glorious future," he said.

Hatsuhana Sushi Restaurant currently has three locations, two in Midtown Manhattan and the other in Honolulu, Hawaii. For additional information, please visit http://www.hatsuhana.com.

About Cambridge Who's Who
With over 400,000 members representing every major industry, Cambridge Who's Who is a powerful networking resource that enables professionals to outshine their competition, in part through effective branding and marketing. Cambridge Who's Who employs similar public relations techniques to those utilized by Fortune 500 companies and makes them cost-effective for members who seek to take advantage of its career enhancement and business advancement services. Cambridge is pleased to welcome its new Executive Director of Global Branding and Networking, Donald Trump Jr., who is eager to share his extensive experience in this arena with members.

Cambridge Who's Who membership provides individuals with a valuable third party endorsement of their accomplishments and gives them the tools needed to brand themselves and their businesses effectively. In addition to publishing biographies in print and electronic form, it offers an online networking platform where members can establish new professional relationships.

Headquartered in Long Island's premier office building, RXR Plaza, the Cambridge Who's Who staff spans more than 10 departments and comprises a team of nearly 200 highly skilled and dedicated employees. Together they work to provide members with the recognition and exposure needed to further their careers, expand their businesses and network effectively in an economy where referrals are more important than ever.

For more information, please visit http://www.cambridgeregistry.com.


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Cambridge Who's Who

Uniondale, NY
USA
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