PLEASANT GROVE, UT, February 13, 2011
/24-7PressRelease/ -- Ken Kaufman and CFOwise today announced the release of Ken's new book, Impact Your Business: An Allegory of An Entrepreneur's Journey To Clarity, Cash, Profit, Family and Success. Impact Your Business offers business leaders an easy read of key concepts related to running a financially viable venture.
"This book shares the collective concerns of dozens of real business leaders I have served over the years," stated Ken Kaufman. "Offering insights through the eyes of a fictional company's CEO felt like a natural way to deal with tough issues in an easily consumable format."
Author Ken Kaufman relied heavily on his vast experience and those of other associates at CFOwise . The book seeks to "entertain while it educates" business owners seeking to improve their business profitability. Unraveling the complicated and often confusing language of company finance, Impact Your Business' allegorical form breaks down complexity into simple Impact Insights that every entrepreneur can understand and implement.
In addition to already becoming a best-seller on Amazon.com, early reviews of the book indicate the author hits a chord with readers:
"An enjoyable read that weaves financial learning into a story, making concepts easy-to-understand." - Barbara Weltman, author of Small Business Survival Book
"Every entrepreneur should have Impact Your Business as an essential financial handbook, and Kaufman's 44 Impact Insights should be posted in every office." - Derek Miner, Co-Founder of OrangeSoda.com
Learn more about Impact Your Business at http://www.CFOwise.com. Twitter @CFOwise
About the Author & CFOwise
Ken Kaufman currently serves as a CFO for more than 10 business ventures. He founded CFOwise where he currently serves as CEO. Ken's list of awards is growing including vSpring v/100 "Top 100 Venture Entrepreneurs." He earned a B.S. in business from Brigham Young University and an MBA from the University of Georgia.
With over two centuries of senior-level executive experience, CFOwise brings entrepreneurs clarity through the six scoreboards every business needs, empowering those entrepreneurs with peace of mind and improved profit and cash flow. For more information, please visit: http://www.cfowise.com or call 801-380-5615.
More at http://www.CFOwise.com - Available on Amazon.com at: http://www.amazon.com/Impact-Your-Business-allegory-entrepreneurs/dp/0983101000
CFOwise is the Premier CFO Firm offering Part-Time CFO Services to Start-Up, Emerging and Medium Sized Companies
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