BOSTON, MA, September 23, 2009
/24-7PressRelease/ -- Boston Interactive, a Boston web design, strategy, and interactive marketing firm, announces the launch of the redesigned website for Kettle Cuisine (www.kettlecuisine.com). Kettle Cuisine is a Massachusetts-based company that provides all-natural soups, chilis, and chowders to foodservice operators, supermarket delis and, most recently, direct to consumers.
Kettle Cuisine partnered with Boston Interactive to realign their online presence in order to support the company's B2B and B2C product and market expansion. The driving force of the website initiative was to create a highly interactive site that engages visitors and educates them about Kettle Cuisine's core differentiators such as providing the highest quality soups with the highest quality ingredients available. In addition to a highly stylized new design, the website provides some very useful and compelling features such as online recipes and recommendations, nutrition information, a dynamic product finder, and more.
The redesigned website will be used as a tool to inform both businesses and individual consumers of the variety of soups that Kettle Cuisine has to offer. In addition, business owners and resellers of Kettle Cuisine products will be able to browse the website to review serving suggestions and additional nutritional information about their products and new offerings.
"The challenge with Kettle Cuisine's website was to fulfill the strategic needs of both the business clients such as grocery stores as well as the general public" said Chuck Murphy, CEO of Boston Interactive. "The new website meets that overall goal by providing both tailored information and navigation for each audience type."
Future phases of the website will include the roll-out of a variety of powerful self-service features for both consumers and business clients.
About Kettle Cuisine - Kettle Cuisine is at the forefront of a growing demand for exceptional tasting real food that satisfies everyday wellness lifestyles. Jerry Shafir, founder and CEO of Kettle Cuisine, along with Executive Chef Volker Frick have developed more than 50 soups, chilis and chowders by using the finest quality, natural food ingredients and classical artisan cooking techniques. By treating food the way it should be treated from the source to their kitchens to you, Kettle Cuisine consistently delivers high quality soups with no artificial ingredients. Visit http://www.kettlecuisine.com for additional information
About Boston Interactive - Boston Interactive is a web design, strategy and interactive marketing firm focused on creating exceptional websites that deliver tangible business results. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. With experience and expertise spanning numerous industries including healthcare, medical devices, biotech, high technology, food and beverage, and non-profit, Boston Interactive continuously brings to businesses its customized approach and award-winning interactive services. More information about Boston Interactive can be found at http://www.bostoninteractive.com.
Press Contact:
Boston Interactive
Victoria Marzilli
617.241.7977
http://www.bostoninteractive.com
About Boston Interactive
Founded in 1999, Boston Interactive is a Boston web design and interactive marketing firm focused on developing and creating web strategies and business solutions for online marketing success. Having successfully implemented custom interactive solutions for hundreds of clients ranging from mid-sized organizations to Fortune 500 corporations, Boston Interactive's customized approach and award-winning services span the strategic, creative, architectural, development, and optimization of an organization's interactive presence.
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