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LOS ANGELES, CA, January 15, 2009
/24-7PressRelease/ -- Korn/Ferry International (NYSE:KFY), a premier global provider of talent management solutions, has been honored with two 2008 MarCom Creative awards by the Association of Marketing and Communication Professionals (AMCP). The firm won a platinum award for its corporate Web site and a gold award for its corporate brochure. Innovation Protocol, a Los Angeles brand strategy consultancy, was instrumental in creating the winning work as part of its branding program for Korn/Ferry.
The AMCP recognized the Web site for its success at establishing Korn/Ferry under a new brand created to reflect its role as a global company and an industry leader. The site embodies the brand positioning of "The Art & Science of Talent" through subtly-animated graphic design as well as sophisticated backend programming that is easily tailored to the needs of the many international markets that Korn/Ferry serves. The winning site may be viewed at
www.kornferry.com.
The AMCP recognized the corporate brochure for its versatility in internal and external communications. It was designed to enable the rapidly expanding company to effectively communicate its messages and benefits to a diverse set of audiences. The Web site and brochure are part of a new communications strategy designed to unite customers and business units in 39 countries and expand Korn/Ferry's globally-recognized presence under a new brand positioning.
Michael Distefano, chief marketing officer of Korn/Ferry, said, "Innovation Protocol's team of brand strategists and creative staff achieved the challenging goal of differentiating Korn/Ferry from other talent management firms and from the consulting world as a whole. Their thoroughness and expertise in brand strategy makes every recommendation a trusted one."
Sasha Strauss, managing director of Innovation Protocol, said, "Korn/Ferry is the world leader in executive talent search and management. We love 'The Art & Science of Talent' brand positioning as it reflects Korn/Ferry's distinctive blend of creative talent evaluation and scientific talent optimization. We look forward to a continued successful collaboration with Korn/Ferry's marketing team."
Innovation Protocol began its partnership with Korn/Ferry in 2006 and has assisted the firm with many branding projects including brand architecture, naming strategy for acquired businesses and visual expression.
ABOUT KORN/FERRY INTERNATIONAL
Korn/Ferry International, with more than 90 offices in 39 countries, is a premier global provider of talent management solutions. Based in Los Angeles, the firm delivers an array of solutions that help clients to identify, deploy, develop, retain and reward their talent. For more information on the Korn/Ferry International family of companies, visit
www.kornferry.com.
ABOUT INNOVATION PROTOCOL
The protocol for brands that innovate(TM)
Innovation Protocol is a brand strategy consulting firm that exclusively serves organizations that are changing the nature of the market they target. Innovation Protocol has constructed proprietary methodologies that are clear, efficient and deeply rooted in business strategy. These exclusive processes are optimized for the rigor and timeliness of innovative ideas. The result is rational, effective solutions to the most sophisticated brand challenges. Solutions that appeal to the savviest marketers and empower partners, rally leadership and invigorate stakeholders. For more information visit
www.innovationprotocol.com.
ABOUT THE MARCOM AWARDS
The MarCom Creative Awards are sponsored by the Association of Marketing and Communication Professionals and judged by industry professionals. They are designed to evaluate work solely on its own merit, and the competition rewards companies and individuals with the highest standard for excellence and whose work serves as a benchmark for the industry. For more information on the MarCom Creative Awards, visit
www.marcomawards.com.
PRESS CONTACTS:
For Innovation Protocol:
Robert Sax
SAX PR/Marketing
818-508-7660
robert@saxpr.net
For Korn/Ferry:
Stephanie Mitchell
650-508-7465
stephanie.mitchell@kornferry.com---
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