SAN JOSE, CA, August 07, 2009
/24-7PressRelease/ -- L2, Inc., The Campaign Technology People, today revealed the addition of geolocation (or geotagging) to their cross media software platform, Fuse. The inclusion of geolocation allows for even more targeted marketing campaigns on a software platform that already allows users to create highly personalized and targeted campaigns using data from their CRM.
L2's geolocation tool helps marketers understand where their recipients are clicking from and use that data to initiate two-way conversations. Common uses of the geotagging feature include providing location-based news/information and campaign offers, displaying contact information and directions to the nearest store, and as an engine for social media type marketing applications.
"We've always seen campaign relevance as a key ingredient to the success of marketing campaigns. Having access to campaign technology like the geolocation feature allows marketers to create interactive and engaging campaigns that build better brand relationships and drive sales." said Wrich Printz, President and CEO, L2, Inc.
As an integrated multi-channel platform, Fuse helps marketers deliver these location-specific campaign messages across various marketing channels, including email, direct mail, personalized URLs, generic landing pages and mobile.
The use of the geolocation feature comes at no added cost to users of L2's Fuse platform.
For more information about L2, visit http://www.L2soft.com or find out more about L2's geolocation feature at http://geolocation.L2soft.com.
About L2 Inc.
Founded in 2001 and based in San Jose, California, L2 is the provider of Fuse, the on-demand, web-based platform designed to create customized, multi-channel, cross media marketing campaigns through direct mail, email and the web. L2 has teams to support both customer and channel engagements, in projects ranging from quick campaign deployment, to building multi-touch campaigns that nurture leads throughout the sales cycle.
Fuse customers include Sybase, Acxiom, Optos, Intel, Delta Dental, Kaiser Permanente/Communications, The Mahoney Company, Rainmaker Media, Palmer Printing.
For more information call (408) 457-9300, email us at info@L2soft.com, visit our Web site at http://www.L2soft.com, or read our blog at http://www.BetterResponseBlog.com.
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