/24-7PressRelease.com/ -- Washington, D.C. – October 20, 2004 –71% of marketers reported time as a key concern in managing a business blog for their company or organization according to results from a recent WordBiz survey. 45% were unsure what to write about, 18% questioned if the content needs to be edited or pre approved and 15% wondered who would be responsible for the content. Yet, when asked if they have considered starting a business blog, more than 80% responded yes.
A developing trend in online content management, blogs or Weblogs are gaining attention and momentum. Blogs enable those responsible for a Web site to easily publish up-to-the minute information through a Web interface and then be viewed on a Web page or on the subscriber’s desktop via newsreading (i.e. RSS) software. Blogs are easier and quicker to publish than an e-newsletter and can be equally effective in building a relationship with customers.
In an effort to educate marketing professionals and business owners about the usefulness of blogging as a business tool, Debbie Weil, Publisher of award-winning WordBiz Report, is offering an audio conference, “BlogWrite,” on how to minimize the time it takes to write and maintain a business blog. Presenting the live teleseminar with her is Don K. Crowther, a former Fortune 500 brand manager and currently an Internet marketing and publicity consultant. They will cover:
*How you can minimize the time it takes to write & maintain a business blog
*How to handle the editing or pre-approval process your company might require
*How to convince a skeptical boss that blogging is an effective marketing tool
*How to define an audience for your blog, from media & analysts to customers
*How to develop a writing style & “voice” appropriate for your blog and company
*How a blog fits in with – or can replace – an e-newsletter
The 75-minute live audio event (dial in by phone from your desk) is October 20, 2004 from 1:00 – 2:15 PM EST. For more information and to register or to purchase the Audio CD and enhanced PDF transcript of this event, visit http://www.wordbizstore.com/blogwrite.html.
Published weekly, WordBiz Report (www.wordbiz.com) offers practical tips and case studies on marketing with e-newsletters and blogs. Publisher Debbie Weil is a former reporter and editor. WordBiz has won 2 Gold Awards from The Newsletter on Newsletters and is read by subscribers in over 80 countries. Subscribe free at http://www.wordbiz.com/signup.html and download immediately her $10 mini “Guide to Killer Online Copywriting.” Reach Debbie at dweil@wordbiz.com or (202) 364-5705.
Contact: Debbie Weil WordBiz.com, Inc.
(202) 364-5705 3601 Newark St. NW
dweil@wordbiz.com Washington DC 20016
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