ST. LOUIS, MO, January 22, 2009
/24-7PressRelease/ -- New for 2009, Latin-Pak now includes Contextual Messaging to Hispanics in its direct marketing repertoire. Latin-Pak's Contextual Marketing addresses the branding of a product by matching categories or key search words to the advertisers message broad scope of US Hispanic web sites. Latin-Pak's Contextual Marketing Programs offers various levels of contextual marketing to reach Hispanics while avoiding fragmentation.
Latin-Pak Contextual Marketing delivers real-time contextual, page level ads to more than 400 categories across its' exchange. Contextual placement is at the page-level to avoid opt-in spillage. Additional categories can be built to meet marketing campaign goals.
According to Vince Andaloro, Latin-Pak President and CEO, "Today's advertising environment necessitates the use of various media sources to launch effective marketing campaigns. The source of Contextual Marketing adds the element of demand creation via the web and is quickly becoming a key element in concentrated marketing strategies to reach US Hispanics. 52% of all US Hispanics access the internet today and the numbers are growing. In order to meet various demands within a growing market, Latin-Pak has developed 3 contextual programs tailored to meet the unique needs of our clients."
The three contextual marketing programs offered by Latin-Pak are Contextual Targeting, Brand Contexting and Context Profiling. In Contextual Targeting, advertisers choose key categories of users' searches. Ads are placed on pages that are pulled up by a user within and across that category for broad exposure. In Brand Contexting, advertisers choose key words of users' searches. Ads are placed on pages where key words are used for a more targeted exposure. Context Profiling first, spreads ads across all categories; secondly, profiles the ad to specific categories visited based on viewer actions; thirdly places the ad on those categories that elicit positive viewer actions, optimizing real time.
With a reach of households of well-visited Hispanic web sites and three distinct Contextual Marketing Programs, Latin-Pak can strategize with you to tailor the program to meet your marketing goals within various budget parameters with a guaranteed number of impressions. For more information about any of Latin-Pak's Programs or for a more in depth explanation of our Contextual Marketing abilities, please call us a 636-536-5344.
About Latin-Pak
Latin-Pak, a Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. Established in 1996, Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers "in-home" through Direct Mail, Door-to-Door, Spanish Free Standing Insert Programs, Hispanic Databases and Digital Programs; which include Hispanic contextual messaging, email targeting and mobile marketing. For additional information call 800-625-4283, contact Vincent Andaloro, President or email at vince@latinpak.com or visit http://www.latinpak.com.
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