/24-7PressRelease/ - ST. LOUIS, MO, April 22, 2006 — Latin-Pak. Latin-Pak Electronica offers advertisers a new channel to reach Hispanic Consumers both online and offline. Latin-Pak Electronica appends customers "opt-in" e-mail addresses to advertisers existing postal database or appends postal information to advertisers existing e-mail database. Latin-Pak Electronica also has the ability to create an e-mail list for advertisers based on selects.
"Latin-Pak Electronica not only presents our clients the ability to reach targeted Hispanic consumers both via e-mail and traditional direct mail marketing, but perhaps more importantly it allows clients to compliment traditional marketing with a highly targeted and cost effective means to stay in touch with the Hispanic consumer and Hispanic buying trends," explains Vincent Andaloro President and CEO of Latin-Pak.
When Latin-Pak Electronica appends this database our clients' existing postal database the result is a highly targeted e-mail database in which prospects are interested in products and services. Latin-Pak Electronica uses an "opt-in" e-mail process that allows consumers to "opt-in" if they want to receive promotions and advertisements. "Opt-in" e-mail consumers provide personal profile information and are always given the option to "opt-out" in which case their information is permanently removed from our databases.
Latin-Pak Electronica also has the ability to reverse this process, providing postal information from our "opt-in" customers for a clients existing e-mail database. Our postal data is merged and purged constantly and includes monthly updates with the National Change of Address (NCOA) System ensuring accurate and current information.
Latin-Pak Electronica has the ability to apply selects such as name, age, marital status, dependents and much more to either database. These selects assist our clients in further targeting Hispanic Consumers.
Latin-Pak, a ten-year old Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. For over ten years Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers "in-home" through Direct Mail, Door-to-Door, Spanish Free Standing Insert Programs, Hispanic Databases and Insert Programs. For additional information call 800-625-4283, contact Rodney Bass, National Sales Manager, at rodney@latinpak.com or visit our website at LatinPak.com.
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