/24-7PressRelease/ - ST. LOUIS, MO - September 10, 2006 - Latin-Pak is elated to announce the addition of Phoenix, Arizona to its metropolitan areas weekly co-op Door Hanger Programs. The weekly co-op Door Hanger Program in Phoenix, Arizona allows advertisers to reach 125,000 Hispanic Households in the Phoenix metropolitan area. Coupled with this, Latin-Pak proudly broadcasts an 80% increase in circulation to the weekly co-op Door Hanger Program's existing metropolitan areas, which are: Los Angeles, Miami, Chicago and Houston.
According to Vincent Andaloro, President and CEO of Latin-Pak, "We are very excited to add Phoenix, Arizona to our weekly co-op Door Hanger Program. We have realized the importance of this metropolitan area in the Hispanic realm for a long time. Now after much research and planning, we are able to offer our clients the extremely high standards of distribution and auditing of our weekly co-op Door Hanger Program to Phoenix and the rest of the nation."
Additionally, there is an 80% increase in circulation to the existing metropolitan areas. The increase raises the reach of the weekly co-op Door Hanger Program from 1,700,000 to 2,250,000. The new figures are as follows:
Metro Area Circulation
Los Angeles 1,250,000
Miami 250,000
New York 300,000
Chicago 175,000
Houston 150,000
TOTAL 2,125,000
(Plus Phoenix 125,000)
TOTAL REACH 2,250,000
Latin-Pak National Sales Specialist Rodney Bass states, " Although the increase seems astounding, it is in synch with both the increase in population and the increase in market research into the Hispanic Market in the United States. Our Door Hanger Programs continue to provide clients with a tool for complete true saturation into Hispanic neighborhoods."
The newly expanded Latin-Pak weekly co-op Door Hanger Program continues to offer the same high standards of delivery and auditing while penetrating the Hispanic Market and is a means of advertising that will continue to stand out.
Latin-Pak, a ten-year-old Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. For over ten years Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers ā in-homeā through Direct Mail, Door-to-Door and Spanish Free Standing Insert Programs. For additional information call 800-625-4283 to contact Rodney Bass, National Sales Manager or visit us at http://www.latinpak.com
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