/24-7PressRelease/ - ST. LOUIS, MO, February 25, 2007 - Latin-Pak. Effective immediately Latin-Pak has increased the number of pure Hispanic Households in it's database to 8,999,196. Within the Hispanic market sector, distinct buying trends are emerging. In order to successfully market to these unique sectors, it is imperative that marketing programs include a strategy that allows them to reach 100% Hispanic households.
Latin-Pak's entire Hispanic database allows clients to optimize their Hispanic marketing programs in order to address the new trends in this burgeoning market sector. "As within any market segment, we are now able to track and recognize similarities and differences in buying trends within different types of Hispanic Households," explains Vince Andaloro, CEO of Latin-Pak. "Latin-Pak's state-of-the-art database technology has allowed us to create a database that is purely Hispanic. Couple this with our in-depth knowledge of the different strata within the Hispanic market, we can assist our clients in generating the proper message to reach their targeted consumer."
As the fastest growing population in the United States today, Hispanic buying power is growing exponentially. The 100% solely Hispanic database allows clients to focus on this increasingly important market sector. Hispanics have many distinct similarities that include; a focus on family, tradition and media preferences. Within their Hispanic Database, Latin-Pak's selects allow clients to address the different trends that are emerging within the Hispanic Market. These include affluence, age of the head of the household, sex, children and preferred language. Through the use of Latin Pak's reliable data-driven Hispanic database, clients can generate an effective message that will successfully attract Hispanic consumers.
About Latin-Pak
Latin-Pak, a eleven-year old Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. For over ten years Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers "in-home" through Direct Mail, Door-to-Door, Spanish Free Standing Insert Programs, Hispanic Databases and Insert Programs. For additional information call 800-625-4283, contact Rodney Bass, National Sales Manager, at rodney@latinpak.com or visit our website at LatinPak.com
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