RSS Feed      Printer Friendly      Email It     PDF Version    Bookmark del.icio.us    Diggs

    /24-7PressRelease/ - ST. LOUIS, MO, February 25, 2007 - Latin-Pak. Effective immediately Latin-Pak has increased the number of pure Hispanic Households in it's database to 8,999,196. Within the Hispanic market sector, distinct buying trends are emerging. In order to successfully market to these unique sectors, it is imperative that marketing programs include a strategy that allows them to reach 100% Hispanic households.

Latin-Pak's entire Hispanic database allows clients to optimize their Hispanic marketing programs in order to address the new trends in this burgeoning market sector. "As within any market segment, we are now able to track and recognize similarities and differences in buying trends within different types of Hispanic Households," explains Vince Andaloro, CEO of Latin-Pak. "Latin-Pak's state-of-the-art database technology has allowed us to create a database that is purely Hispanic. Couple this with our in-depth knowledge of the different strata within the Hispanic market, we can assist our clients in generating the proper message to reach their targeted consumer."

As the fastest growing population in the United States today, Hispanic buying power is growing exponentially. The 100% solely Hispanic database allows clients to focus on this increasingly important market sector. Hispanics have many distinct similarities that include; a focus on family, tradition and media preferences. Within their Hispanic Database, Latin-Pak's selects allow clients to address the different trends that are emerging within the Hispanic Market. These include affluence, age of the head of the household, sex, children and preferred language. Through the use of Latin Pak's reliable data-driven Hispanic database, clients can generate an effective message that will successfully attract Hispanic consumers.

About Latin-Pak
Latin-Pak, a eleven-year old Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. For over ten years Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers "in-home" through Direct Mail, Door-to-Door, Spanish Free Standing Insert Programs, Hispanic Databases and Insert Programs. For additional information call 800-625-4283, contact Rodney Bass, National Sales Manager, at rodney@latinpak.com or visit our website at LatinPak.com

# # #

• databases, direct, hispanic, latin-pak, mail, marketing

Read more Press Releases from Karen Kopff:

• Catch the NEW Edition of the Latin-Pak Media Kit!
• Uniting Traditional & Virtual Marketing
• Latin-Pak Announces its Membership to The National Minority Supplier Development Council
• Video Premiere of Latin-Pak on You Tube
• Target Hispanic New Movers with Latin-Pak's National Database
• 'Tres Puntos' for a Serious Hispanic Marketing Plan
• Latin-Pak Appoints New Vice President of Business Development
• Annual Licensing of Latin-Pak's Hispanic Household Database
• Cost Efficient National Reach = Latin-Pak's Co-op Door Hanger
• Latin-Pak Opens the Door to Digital Media

Other Press Release Headlines:

• Brits Escape the Gloom and Doom
• ZAP (Zinfandel Advocates & Producers) & Wine 2.0 Announce Collaboration With Two Events at ZAP Festival In January
• Scio Consulting Partners with Apprenda for Rapid SaaS Product Enablement
• CPAP Alternatives: Columbus, Ohio Dentist Provides Valuable Sleep Apnea Information. Dr Mark Levy promotes the Availability of Multiple Treatment Choices for the Treatment of Obstructive Sleep Apnea. Vitally Important Information is Available at www.IHATECPAP.COM
• Sleep Apnea Treatment: Sleep Apnea Information and the Availability of Treatment Choices for the Treatment of Obstructive Sleep Apnea Including CPAP, Surgery and Oral Appliances is Available at www.IHATECPAP.COM - Patients Prefer Oral Appliances To CPAP
• Clarke Auction - 2009 Inaugural Auction - Monday January 12, 2009 at 6:00 pm.
• Sustainable Energy Appoints Chief Operating Officer (TSX VENTURE:STG)
• Saving Money In a Slowing Economy Where Every Dollar Saved Counts
• Creative Pricing Yields 'Sweet Deals' for Meeting and Conference Planners at Sopwell House Hotel and Conference Venue
• SerLogin Provides the Advantages of Panama's Colon Free Zone