SAINT LOUIS, MO, March 06, 2010
/24-7PressRelease/ -- Latin-Pak has announced refinement in its' e-mmercial targeting and analytic capabilities. Since 2006, Latin-Pak has delivered clear bold video via email without additional click or wait time. Today, Latin-Pak can place an e-mmercial within an email blast, adding an additional facet to any e-mail marketing campaign. E-mail advertising is on the rise. The DMA E-volution conference in February reported that email advertising will increase at least 7 times within the next 7 years. In that time, Latin-Pak envisions a growing emphasis on dynamic targeted campaigns that offers both printed and audio / visual components to its' recipient. Latin-Pak realizes that inherent to this marketing form are targeting capabilities prior to launch and analytics after launch of a campaign. Thus, Latin-Pak has refined and expanded its' capabilities in both targeting and analytic capabilities of e-mmercial campaigns.
Latin-Pak has been developing its' email database for over 8 years and currently has 15 million US Hispanic subscribers and offers over 130 data points. According to Vince Andaloro, President of Latin-Pak, " All of our e-mail subscribers opt in twice to receive information from third party advertisers. Our information is hygiened monthly and adheres to the strictest interpretation of the federal legislation regarding CAN-SPAM. In addition, we have developed the unique ability to overlay our email databases with our other databases resulting in extremely granular targeting capabilities. Add to this our ability to email append, reverse append and offer co-registration along with the ability to time the delivery of the targeted e-mmercial. This allows the campaign to be delivered to the correct audience at the most opportune time. After the campaign transmission, Latin-Pak can extract and deliver an unprecedented level of ongoing statistics including views, click through, watch rates as well as redemption tracking."
Andaloro then outlined a simple synopsis of a e-mmercial campaign: The hypothetical e-mmercial objective was to reach Hispanic women with children who live within 5 miles of XYZ grocery store in Los Angeles offering them a coupon for a nutritional beverage and a testimonial of great taste. The e-mail addresses for the target parameters are run and the layout of the email is developed. The e-mmercial would provide a testimonial from Hispanic children on the wonderful taste of the drink and the all-knowing smile of approval from Mom; it would last 15 seconds, as Mom's are usually busy multitasking. The email would then offer a printer-friendly discount coupon for the drink redeemable within a specific timeframe and designed for redemption tracking purposes. Delivery time of the email will subscribe to the timing of Hispanic Mom's opening mail. Ongoing analytics will track the time the email is opened as well as the number of click-thru's, coupon redemption can be tracked as well. Other analytics specific to the campaign can be collected as well for an extended period of time.
In closing, Andaloro also mentioned that the e-mmercial capabilities and rigorous criteria are also offered by Latin-Pak's sister companies: 8 million US African Americans, 2 Million US Asians, 21 million US Baby Boomers and 6 Million US GLBTs.
About Latin-Pak
Latin-Pak, a Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. Established in 1996, Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers "in-home" through Direct Mail, Hispanic Databases, Door-to-Door, Insert Programs, Spanish Free Standing Insert Programs, and Hispanic Digital: Email; Contextual; Mobile. For additional information call 800-625-4283, contact Vincent Andaloro, President or email at vince@latinpak.com or visit http://www.latinpak.com.
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- contextual, databases, direct, door, e-mmercials, email, fsi's, hangers, hispanic, latin-pak, mail, marketing, mobile, sms
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