/24-7PressRelease/ - ST. LOUIS, MO - March 11, 2006 - Latin-Pak. Latin-Pak announces that its' database has increased in both size and scope. The database is now includes over 8.6 million Hispanic Households with over 50 selects. Database marketing can be used more effectively and economically than ever both on strategic and tactical levels in the Hispanic arena.
New additions to the selects include households where Spanish is the predominant language and households where English is the predominant language.
The Latin-Pak database number and selects continue to evolve. According to Vince Andaloro, President and CEO of Latin-Pak, "Latin-Pak's database is growing and becoming more and more refined. The Hispanic population in the United States grew more than 50% in 10 years. As with any market segment it takes time to establish buying power, effectively track buying trends, establish a history and make up of the segment especially one that experiences such exponential growth. Our database is constantly updated and continually tracks the Hispanic market population."
Latin-Pak's database allows advertisers to apply predictive models for customer segmentations to the Hispanic. The selects allow for large return per dollar spent, which is key for smaller companies. It also lends itself to tracking, analysis and proof of return. Database marketing is also key to branding. Brand awareness is still the key factor in purchase decisions among Hispanic consumers.
Latin-Pak, a ten-year-old Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. For over ten years Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers â œin-homeâ � through Direct Mail, Door-to-Door and Spanish Free Standing Insert Programs. For additional information call 800-625-4283 to contact Rodney Bass, National Sales Manager or visit us at http://www.latinpak.com
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