Tina Kunkel, Global Resorts Network Distributor
- June 19, 2008 - There are several different systems available to promote
Global Resorts Network , among them the GRN Team Builder and The Reverse Funnel System, just to name two. Another part of the crowd does not believe in systems at all and instead builds their own websites. An approach known as self-branding. GRN continues to earn some of its distributors astronomical commissions, almost unparalleled in the world of MLM.
The slightly complicated discussion can be broken down into the following four elements. These are the options.
1. The majority of "turn-key solutions" also allow for self-branding, as videos and audios can be uploaded into the System.
2. The ones that do not, can be marketed by the distributor in many ways, e.g. by shooting a video and promoting the System. "This is the System and it works great".
Also a form of self-branding, though not built into the System itself.
3. For the purists: Distributors use none of the systems at all and focus on their own website.
4. Very popular as well: the hybrid-approach. The
Global Resorts Network Representative builds his own website and promotes a "turnkey-solution" at the same time. The psychology behind this strategy: Different prospects like different things. They can still earn the business of those who simply have a preference for something they can plug into immediately.
When asked which solution is best,
Global Resorts Network Distributor Tina Kunkel answers diplomatically: "What we can say for certain, is that "turnkey solution" doesn't mean the engine is already running. It just means, you don't have to build the car yourself. Ultimately, I would favor an approach that doesn't take the human variable out of the equation entirely, and that is without a doubt possible with all four approaches. At the end of the day people are looking for leaders. There is no leader in the System itself. Just like there is no driver in the Ferrari itself. Unless you put one in there. One way or another".
Kunkel goes on to explain: "Systems are great. They help people overcome their shyness to get involved. They have world-class sales-copy to pre-sell the client. They are super easy to operate. And some of them even have Virtual Assistants to close sales for you. Now all one
has to do is drive traffic, lots of it. But that is exactly the skill that can only be taught by humans. That's the marketing part. That's the human touch."
Visit a typical example of a "self-branded" website by clicking here
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