COLUMBUS, OH, April 01, 2009
/24-7PressRelease/ -- After a successful first quarter, leading
Internet marketing agency, Webbed Marketing, is gearing up for round two of its 2009 informative webinar series. While the first quarter series focused predominantly on social media strategy, the second quarter series promises to hit other important online marketing topics, such as word of mouth and online return on investment. Representatives from Webbed Marketing are quick to note that
social media strategy will still have a presence.
"Although we are trying to cover a diverse selection of Internet marketing topics, social media is still the hot button issue," said Bill Balderaz, president and founder of Webbed Marketing. "The purpose of this monthly webinar series is to educate our clients and partners on the topics that they want to learn about. Social media is still at the top of everyone's list.
While social media strategy may be king, issues related to saving money and reducing costs demand attention as companies deal with shrinking budgets.
Dates and topics for Webbed Marketing's 2009 informative webinar series:
April 15, 2009 - Online Strategies with Immediate Return on Investment (ROI)
Balderaz will kick off the second quarter of the series with a timely discussion covering ways to improve
online ROI while managing online marketing programs. He plans to outline specific marketing efforts that provide the near term return that many businesses and organizations are looking for. Balderaz will focus on the Internet marketing strategies that can be set up and running quickly, while providing results that pay dividends in the short term. Additionally, he will cover ways to accurately measure and report on the return, making sure programs stay profitable.
May 20, 2009 - Blogging: How to Get Content and When Bloggers Say Bad Things
In the 21st century, blogging has transformed from a personal pastime into a legitimate source for critical information. Today's bloggers often have more clout than print journalists and radio personalities working in similar areas of expertise. Balderaz will lead this discussion focusing on how blogging can build a dialog with buyers, clients, customers, vendors, partners, employees and the media. He will explain that, in many cases, professional bloggers are the people defining a company's brand. Balderaz will explain how to connect with professional bloggers in addition to providing tips for
setting up a company blog: where to find content to blog about and how to handle negative comments on or about a company's blog.
June 17, 2009 - Effectively Measuring Online Campaigns
Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many
online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric! Amy Marshall will lead this discussion identifying which metrics are credible and how to quantify them. She will teach how to explain the results of complex online marketing campaigns, such as word of mouth episodes. Marshall is the co-founder of Webbed Marketing and presented the agency's award winning essay measuring word of mouth metrics at the 2009 Word of Mouth Marketing Association (WOMMA) Research Symposium.
The second quarter webinars will take place at
2 p.m. EST on the third Wednesday of each month. For registration and additional information, please visit
http://www.webbedmarketing.com/webinars.html.
About Webbed Marketing
Webbed Marketing is a team of experts in the Internet marketing field. Their goal is to grow businesses through the application of Internet resources. The firm specializes in search engine optimization and marketing, as well as viral marketing services, word of mouth and buzz measurement and social media strategies. Visit
www.webbedmarketing.com for more information.
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