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LeaseLabs DZAP Group Under New Ownership

Zeff & Ozbun Become Sole Owners of Multifamily Marketing Firms
    SAN DIEGO, CA, March 07, 2013 /24-7PressRelease/ -- Dana Zeff and Steven Ozbun acquire full ownership of multifamily marketing firms, LeaseLabs and The DZAP Group, with Zeff named President, CEO and Ozbun, Vice President, Managing Partner.

The DZAP Group and all divisions, including LeaseLabs , are now under full ownership of Dana Zeff and Steven Ozbun. Zeff had previously owned a 50 percent stake in the company with her co founding partner and has since purchased his ownership and has made Steven Ozbun the new Vice President & Managing Partner of both firms. Ozbun was previously the National Director of Account Development.

This announcement comes during a time of record growth for the LeaseLabs brand. In October, LeaseLabs was awarded the 2012 National Association of Home Builder's Pillars of the Industry Award for Best Property Website for the Domain by Alta community website, owned by Wood Partners.

Founded in 2002, The DZAP Group began with 3 employees building websites for high-end apartment communities. Now numbering close to 40 employees, the company has grown into a full marketing firm with teams of graphic designers, web developers, SEO manager and marketing experts, offering everything from branding packages to responsive design websites with actively managed SEO programs.

In 2008, at the height of the economic crisis, The DZAP Group started LeaseLabs as a way to provide DZAP's high level of service and attention to detail at a price within the reach of all property owners, developers, and property management companies. Building a new software platform with the latest technology launching in May, 2009, LeaseLabs has over 2,000 clients nationwide and has become one of the largest web-based suites of ad agency quality marketing services built exclusively for the multifamily industry.

Although DZAP | LeaseLabs continues to grow, it holds true to it's roots of a boutique ad agency and Zeff's philosophy of looking at their work and pricing from a true developer, owner, property management perspective. With family roots stretching back decades in the industry, Zeff is leading the companies' efforts, along with Ozbun's creative marketing approach, for new impactful, fresh and creative technology to drive quality traffic to their client's apartment communities. "This change in ownership and management takes us to a new level of opportunity for growth and service" says Zeff.

The DZAP Group
The DZAP Group is the leading national marketing agency serving the multifamily housing industry. They work with developers, owners and property management companies to drive traffic to their communities and accelerate rentals and sales.

About LeaseLabs
LeaseLabs offers an online suite of marketing solutions designed to manage the branding and promotion of multifamily housing properties. LeaseLabs solutions are market-tested and represent years of experience in the multifamily industry combined with the latest advances in technology. With LeaseLabs , apartment marketers have everything they need to attract and retain residents, including websites, SEO, email marketing, and agency-quality marketing collateral delivered on-demand via the firm's web-to-print solution, Web2Print Social. For more information, visit

LeaseLabs is a multi-family housing industry marketing firm specializing in high-quality low-priced web-based marketing tools.

For Follow Up or Press Inquiries Contact:

Jarryd Davis
Marketing & Business Development Specialist
LeaseLabs | DZAP Group

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