/24-7PressRelease/ - AMMAN, JORDAN, August 17, 2006 - The new limited edition of the Steam Direct washing machine from LGE, global and regional digital leader, and Designers Guild, combines state-of-the-art home technology with refreshing and breathtaking interior style. This combination of attributes has produced four eye-catching home appliances, all created to challenge the design and function of traditional white goods.
Reflecting Designers Guild prints, the limited edition, LGE Steam Direct Drive, comes in four stylish versions. Its stylish versions include the Cloisonn - striking gloss butterflies and flowers on a black matt background; Imperial, the Flower - a stunning red floral damask design on a white background; the Sevilla - the fresh spring green trailing floral on white; and last but not least the Ribailagua - a modern geometric design of graphic circles.
When asked to comment about this new development from LGE, Mr. T.Y. Lee, General Manager of the LGE Amman Branch, said: "LGE is synonymous with innovative technology and design. As a result, we are delighted to partner with Designers Guild, top interiors house, to launch some of the most awe-inspiring creations. The creative prints make these limited edition washing machines as stylish as they are innovative."
"With its revolutionary steam feature, the Steam Direct Drive offers customers a new way to manage their laundry as well as preserve the environment" he added.
LGE's Steam Direct washing machine is a world's first. It uses a unique dual spray system to spray hot steam and water on fabric continuously and in a way that improves washing performance.
This eco-friendly machine uses 35 % less water then other similar products on the market, and 21 % less energy than traditional washers - a unique feature that earned it a rating of 'A++' for energy efficiency. The machine's refresh programme uses steam only to remove creases in garments in just 20 minutes, thus eliminating the need for ironing.
The LGE Steam Direct Drive washing machine operates silently as the drum is attached directly to the motor without a noisy belt connecting the two. There is also the option of a remote monitoring system to check the progress of washing from anywhere in the house.
British Interiors specialists, Designers Guild, are famous for their combination of colour and pattern in interior design since the company was established by Tricia Guild in 1970. Today, the company is one of the most influential and creative forces in interior design and is famed worldwide for its luxury fabrics, wall coverings, and upholstery and home accessories.
The limited edition LGE Steam Direct Drive Washing Machine will be available in the region shortly.
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