/24-7PressRelease/ - April 07, 2007 - LG Electronics (LGE) and the Middle East Complex (MEC), an agent for LGE products in Jordan, held their third Media Club meeting on Wednesday, April 4th, 2007. The event, attended by a large number of LGE Media Club members, took place at the Sheraton Hotel and was followed by a lunch for the attendees.
The aims of this particular meeting were manifold. The main focus of the meeting however, was to introduce the newly appointed General Manager of LGE - Jordan office, Mr. Kevin Cha, to the media, and to distribute Media Club cards and to activate the memberships and discount system to members of the media, thereby entitling them to all the benefits that the club provides. The meeting also aimed at announcing the investigative journalism award that LGE is planning to sustain for the coming year. This award is meant to give LGE the opportunity to reciprocate the efforts that journalists dedicate to reporting news regarding LGE and LGE products.
Mr. Cha stated, "The purpose of the Media Club is to acknowledge the efforts and support provided by the media to bringing about LGE's current success in the Jordanian market. Meanwhile, we are able to use these meetings to share the latest updates that take place on both the global and domestic arenas, and to get feedback, which we always hold in high regard."
As the main supporting partner for the LGE International Dead Sea Ultra Marathon for the past 14 years, the floor was given to the Deputy President of the Society for the Care of Neurological Patients and that of the marathon's organizing committee, Mr. Rafic Hamarneh. Mr. Hamarneh delivered a 10-minute presentation, updating the club with regard to the Ultra Marathon and its proceedings.
The club, giving its members exclusive news about LGE and its latest developments, aims to serve as a means of strengthening ties between the firm and members of the local media. The club comes with an array of added benefits for its members, including monthly discounts on LGE products, gatherings, monthly awards that recognize journalists with outstanding performance and much more. Furthermore, LGE introduces club members to a new product every month, aptly called the LGE product of the month.
Assistant Managing Director for Marketing at the MEC, Mr. Ghazi Farouq, also attended the Media Club meeting along with other members from the LGE and MEC teams. "Such meetings as these are created to be mutually beneficial for all attendees," he said. "It is, first and foremost, a thank you to the media for their kind and generous support, as well as for their honesty and integrity. It is also a means for us to touch base with our clientele, and to provide a hands-on way of sharing our products and services with a larger audience."
TRACCS Jordan
Maha Al Rawashdeh
Tel: (+962) 6 5924114
Fax: (+962) 6 5924334
Email: jordan@traccs.net
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