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PHILADELPHIA, PA, February 15, 2017 /24-7PressRelease/ -- Life.io, a leader in digital consumer engagement and policyholder insights, announced today a relationship with Harvard Health Publications (HHP), the consumer health education division of Harvard Medical School. Life.io will incorporate HHP content into their web-based platform. HHP is a globally trusted source of health information. This relationship provides Life.io with the ability to further enhance the personalized journey of the policyholder through evidence-based health education, gamification, and social interaction.
Life.io's industry-leading consumer engagement platform incorporates tools, pathways and journeys that policyholders love to interact with. By delivering a smarter 1-to-1 customer journey, at scale, life insurers will be able to engage their policyholders in a smarter and more targeted fashion. With better policyholder intelligence, carriers will improve their capabilities in risk mitigation, product innovation, and sales. Additionally, insurers can understand the behaviors of their most loyal customers, enabling them to build products that better meet policyholders' evolving needs.
Gregory Curfman, MD, Editor-In-Chief of Harvard Health Publications, said, "Our content taps the expertise and insights of the Harvard medical faculty in thousands of health conditions as well as issues ranging from patient care to engagement and health policy. We are pleased to help Life.io put this information into consumers' hands via an interactive engagement format."
Mike Logsdon, Life.io's COO, adds, "The content licensing relationship between Harvard Health Publications and Life.io ensures that users across the globe have access to the best in health content and information. We are excited to work with HHP as we continue to enhance the capabilities of our industry-leading digital engagement platform."
Founded in 2012, Life.io has become a leader in the digital consumer engagement space. Life.io has revolutionized how insurers engage with their policyholders, clients and customers by creating a fun and rewarding environment where they actively interact with their carriers to achieve physical, mental, and financial goals. The consistent engagement allows Life.io to capture insights and life change events, create brand champions, decrease policy risk, streamline the underwriting process, and capture up-selling and cross-selling opportunities. Learn more at www.life.io.
About Harvard Health Publications
Harvard Health Publications (HHP) is the media and publishing division of Harvard Medical School. HHP draws on the expertise of Harvard Medical School's more than 11,000 faculty physicians and researchers at affiliated hospitals to deliver authoritative and trustworthy health information to a global audience through its website, health.harvard.edu. HHP also provides interactive health information content and services to health portals, payers, and providers as well as population health and digital health companies. For more information about content licensing, please visit http://www.content.health.harvard.edu/.
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