SAN DIEGO, CA, February 01, 2009
/24-7PressRelease/ -- L&L Hawaiian Barbecue will host a Corned Beef Musubi Eating Contest in the Mira Mesa area of San Diego on Sun., Feb. 15, 2009 at 11 a.m. This is the second annual competition on the mainland in the company's history, and will be held at the Mira Mesa L&L Hawaiian Barbecue in the Mira Mesa Mall, 8280-A Mira Mesa Blvd., in the city of San Diego.
Last year's inaugural "chow-down" was met with much enthusiasm and support from the community. There were 12 contestants from throughout San Diego County who participated, and many more watched to cheer on their favorite competitive eater. The 2008 competition was won by Jason Tagle of San Diego, who ate 10-1/2 musubis. He earned a spot to compete in the Musubi Eating Championships in Honolulu, Hawaii. There, he placed second, eating 11 musubis; the overall champion ultimately ate 12 musubis.
San Diego area L&L Hawaiian Barbecue store owners, managers and representatives are seeking contestants for the 2009 Corned Beef Musubi Eating Contest, and the deadline to pre-register to compete is Feb. 10, 2009. This is the only musubi eating contest on the U.S. mainland. The winner of this San Diego-area contest will receive a trip to Honolulu, Hawaii to compete in the 5th Annual Corned Beef Musubi Eating Contest set for St. Patrick's Day on Tuesday, March 17, 2009. Transportation to the March 2009 event is compliments of Hawaiian Airlines, the official sponsor of the L&L Musubi Eating Contest. The March 2009 finals will feature 12 lucky contestants from Hawaii and the mainland, giving men and women the chance to attempt to break the world record of twelve corned beef musubis and compete for the grand prize including $1,000 in prize money for the winner. To register for the San Diego area contest, sign-up at http://www.hawaiianbarbecue.com or visit a local L&L Hawaiian Barbecue location.
The green Corned Beef Musubi was created by Eddie Flores, chief executive officer and founder of L&L Hawaiian Barbecue, and Raymond Cheng, his executive chef. The pseudo-mythical dish consists of a piece of corned beef and special sauce on top of a block of green rice (using green colored dried shrimp), wrapped with a thin strip of dried seaweed. At first glance, it looks like an oversized piece of sushi, about as large as a human hand. It is available every day on the L&L Hawaiian Barbecue menu, available with spam, Portuguese sausage, chicken katsu, or barbecue chicken.
Locally, there are 19 L&L Hawaiian Barbecue restaurants in the following communities: Chula Vista, Carmel Mountain Ranch, Eastlake, El Cajon, Encinitas, Hillcrest, La Jolla, Mira Mesa, National City, Oceanside, Pacific Beach, Point Loma, SDSU/College area, Logan Heights, San Marcos, San Ysidro, Santee, and Temecula. The company is set to open another location in Escondido this year.
Since its introduction to the mainland in 1999, the Asian-fusion, Hawaii-influenced chain has seen explosive national growth with over 120 mainland outlets; nearly triple the number of its locations in its home state.
L&L Hawaiian Barbecue started as L&L Drive-Inn in Hawaii in 1976 by entrepreneurs Johnson Kam and Eddie Flores, Jr. The franchise has since expanded to over 180 locations throughout the states of Hawaii, California, Washington, Nevada, Arizona, Colorado, Utah, and New York. L&L has won numerous awards in Hawaii including the Honolulu Advertiser's "Best of the Best" and the Honolulu Star-Bulletin's "Hawaii's Best". L&L is also nationally ranked in Restaurant and Institutions "Top 400 Restaurant Chains", Restaurant Business Magazine's "The Top 50 Growth Restaurant Chains", and Entrepreneur magazine's "Franchise 500". For more information about L&L Hawaiian Barbecue visit http://www.hawaiianbarbecue.com.
NOTE TO MEDIA: We can provide a high-resolution image of the Musubi menu item for your use, as well as interviews with L&L Hawaiian Barbecue executives in their corporate office to discuss the contest and the company's expansion into the mainland, and plans for the San Diego area. Recipes are also available to share with readers. Please contact Denise Scatena, Lemonade Public Relations, at 619-218-4889 or denise@lemonadepr.com, for details and information.
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