LMC Interactive Pty: Can Your Brand Keep Up With The Changing Expectations from Millennials?

    BRISBANE, AUSTRALIA, October 17, 2016 /24-7PressRelease/ -- With $200 billion to spend, Millennials are one of the largest groups of consumers in 2016. It is increasingly becoming important for brands to build early consumer loyalty if they want to set the stage for lifelong relevance with the Millennial demographic. Since most college-aged consumers are making their own purchasing decisions for the first time, brands need to engage with millennials to secure brand affinity and sentimentality that can last a lifetime and create a sustainable revenue stream for the brand.

About LMC Interactive Pty: http://lmcinteractiveservices.com.au/mission-statement/

Millennials are savvy to traditional marketing and advertising, therefore they know when they are being sold to. It is important for brands to ensure that they stay nimble and can adapt to the changing trends to suit Millennials. "What's hot today could be forgotten about tomorrow, so it's vital not to get swept up in niche trends, but in fact adapt to the changing environment, economy and consumer needs," says LMC Interactive Pty. Brands will need a smart and robust marketing strategy in place to speak to Millennials on a more personal level about; finding out what their needs and requirements are and then educating them on how their brand aligns with the Millennial's consumer values, culture, and lifestyle, in addition to what they need.

As specialists in outsourced sales and direct marketing, LMC Interactive works on behalf of big consumer brands looking to reach out to a wider target audience. Through face-to-face interactive product demonstrations and engaging marketing campaigns, the firm is able to connect with consumers on a personal level, learning about their individual needs in order to provide a unique customer experience.

LMC Interactive have built a unique business model that enables the firm to move with the times and appeal to the Millennial demographic. This is because the direct interaction that they have with consumers enables them to always stay ahead of their competitors, getting feedback straight from the consumer that they can then implement into future campaigns to ensure they keep up to date with current consumer trends.

Source: http://www.forbes.com/sites/steveolenski/2016/09/28/creating-brands-t ... 1409fc593b

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