- Products & Services
- Knowledge Base
BRISBANE, AUSTRALIA, August 10, 2014 /24-7PressRelease/ -- LMC Interactive Services has recognised the similarities in both tourism and company strategy. Australia is commonly known for its high level of tourism attraction. LMC Interactive Services Managing Director Cathol O'malley has been based in Australia for over a year now, here she explains what prompted him to settle and establish his business 9,422 miles away from the UK. 'The move to Australia was based on two factors, one being the Australian lifestyle and the other business. Australia always radiated waves of escapism. I had the desire to get away from the bustle, mundane predictability of everyday life. That carefree refreshing environment is something I craved so, I took the plunge and have never looked back.'
Tourism and Business in any context have the desire to attract and attain valuable customers. They share the same ambition to succeed on the grounds they choose to base themselves. Accumulating valuable and loyal clients in business can be acquired greatly through tourism. The Australian Times explains that 'According to the latest statistics, there were roughly 1.19 million UK-born expatriates living in Australia, making it the most popular country for British people who live abroad' which was published in 2013.
This broad base has united both tourism and business generating profit and growth. Hot topics surrounding Marketing Tourism in Australia are being driven massively by the Australian Government, as stated in this marketing article. 'Tourism Australia is the Australian Government agency responsible for marketing Australia as a travel destination globally. Through its global marketing effort, Tourism Australia aims to attract international visitors to Australia and to encourage Australians to travel domestically for leisure and business purposes.' Incredibly Tourism Australia now dominates twenty major markets. Managing Director Cathol O'malley explains that 'This backing from the Australian Government Agency has really excelled and delivered in creating new business. Australia has the full package, the effort and time that has been put into promotion on a worldwide scale has been extremely beneficial.'
Most of us are familiar with the 'There's nothing like Australia' campaign. The advert has predominately been a social media success. The video clip below has been viewed over 9.6 million times. On average the campaign has drawn in an 8 minute viewing by observers. This example shows the success of such campaigns and how with great tourism and business strategy we can entice millions worldwide.
Based in Brisbane and Sydney LMC Interactive Services works with Local, National and International clients within a variety of industries. We service every major city within Australia, meaning we can deliver customers nationwide. This part of our service is very attractive to clients that are seeking to expand not just locally but nationally.
# # #