LONDON, UK, January 02, 2009
/24-7PressRelease/ -- London based Carbon Advice Group Plc (www.carbonplc.com) launches today with a unique web-based service which enables individuals and businesses to take an active role in combating climate change.
Founded by serial entrepreneur Matthew Sullivan, Carbon Advice Group has set out to create a worldwide network of "Social Entrepreneurs" by giving them the necessary tools, understanding and motivation for them to bring carbon emission reduction and offsetting into the mainstream and make it a vital part of everyday life.
Sullivan says: "Everyday we see, hear and read about the catastrophic effects of global climate change. We all know we need to do something, and we need to do it now. What most of us don't know is what we should do or how we should do it. The first thing we have set out to do is to show individuals and businesses how to reduce their carbon footprint and offset what's left. The most important thing is finding a way to motivate people to do this. We believe we have solved the "What's in it for me" problem. By going to our website, anyone can become a Carbon Advice Group Partner, create their own website with their own logo, picture and message, and send a link to their friends, associates, partners, colleagues, customers and suppliers showing them how to reduce their carbon footprint and offset the rest. The great news is that we will promote the rapid, viral transmission of this vital message by paying the Partner a percentage of the revenues from any carbon offsets bought through their site. We want to motivate the average person in the street to get online, build their own site and get the message across to everyone they know. Through the creation of these Social Entrepreneurs, we hope to be able to bring the topic of climate change right to the dinner table and make it an important part of everyone's lives."
"Social entrepreneurship is growing in popularity as society struggles to find ways to deal quickly with the enormous challenge that climate change presents", said Murray Newlands, CMO of Carbon Advice Group Plc. "We are delighted by the pre-launch enthusiasm we have seen for this service and are very excited by the opportunities it will bring to make addressing climate change a subject that is top of everyone's agenda".
Initially launched to a UK audience, the Company plans to drive its message across Europe, Australasia and North America during the first quarter of 2009. Carbon Advice Group's carbon calculators have been designed to be as accurate as possible and use data provided by internationally certified bodies including the UK Government agency DEFRA. The Company only provides Carbon Credits that meet stringent international standards. Although a for profit organization, the Company seeks to conduct its business in an entirely transparent way and to maximize its customers' investment in the carbon offsets it purchases on their behalf.
Further details:
Carbon Advice Group Plc
Berkeley Square House
Berkeley Square
London W1J 6BD
http://www.carbonplc.com
Press enquiries: Press@carbonadvicegroup.com
Telephone: 0800 8600 125
Contact: Matthew Sullivan / Murray Newlands
---
Press release service and press release distribution provided by http://www.24-7pressrelease.com# # #
Read more Press Releases from Murray Newlands:
