LYNNWOOD, WA, November 13, 2008
/24-7PressRelease/ -- With the ever increasing costs of advertising for small businesses and independent contractors and the marketing fact that an ad should run at least six times before it is seen by the consumer, which drives the cost out of reach for many.
The next question is where should an ad be placed, the newspaper, magazines, internet and where will the ad give you the most business? More and more professionals are turning to the internet to advertise, you can place an ad for free or paying for a "listing" on a web site where you may be on the first page today and on page 300 tomorrow. Who is going to go through 3000 listings to find you?
The thought of sending out emails to potential customers, which could be considered"spamming" and now the government is cracking down on this heavily, is frightening. In addition statistics show that only 3% of the people you sent email broadcasts to even open them, which is a tremendous amount of work for only 3%!
Many professionals are using the internet as their only form of advertising, when in fact the consumer cannot find them, or is the consumer getting a "real" professional or someone with little or no experience? The consumers and businesses are the ones that suffer from this; they hire a professional with the expectations that they are hiring an expert, only to find disappointment.
LR, (Linda Randall) has created a hard covered "Coffee Table Quality" book that is an annual, International and National, (the U.S. and Canada) publication. This is an innovative book that includes all industries that feature makeup thus creating a book for beauty and glamour. The title; The Makeup Artists, the Who's - Who in the Industry.
LR (Linda Randall) has put together what she describes as "Circle Marketing" in her new book, a marketing strategy to combine small businesses and independent contractors with large corporations in the beauty industry in one venue, for consumers. This book is not only affordable to be featured in, but will achieve National and International exposure. The book "Makeup Artists" will be the single most influential listing guide in the makeup industry! "This will be the new standard in the industry, which is finally affordable for all in the beauty industry," says LR.
LR is a financial venture partner with Stand Up To Cancer and has planned a 10 year project with a percent from book sales to go to cancer research. "Stand Up To Cancer", a new initiative founded to raise philanthropic dollars for accelerating ground-breaking cancer research. Stand Up To Cancer (SU2C) is a charitable services fund of the Entertainment Industry Foundation, a 501 (C) (3) charitable organization. LR has committed to donate 1 million dollars through book sales to Stand Up To Cancer, where the book is on pre-sale now and has far exceeded sale projections in just a short time.
Visit http://www.standuptocancer.org or http://www.lrcosmeticsandservices.com/book
LR (Linda Randall) who is a Makeup, Beauty and Etiquette Expert, having owned her own small business in the beauty industry, created what she called, "LR's Business Circle" where she and other small business owners could network, advertise, and she could mentor, and help small businesses reach levels of success that would just not be possible to do on their own. Thus the book "Makeup Artists" the Who's - Who in the Industry was created!
The book "Makeup Artists" the Who's - Who in the Industry is not only a listing guide by category, state and province but it will also include featured articles on the history, purpose and goals of beauty professionals, businesses and corporations that are featured in the book. There will also be sections that will include; makeup artists, makeup lines, skin care lines, spas, salons, photographers, just to name a few along with "special sections" for sponsors called "Elegance and Glamour", "Romantic Destinations" and "Perfectly Pink" for Breast Cancer Awareness.
The marketing, advertising and publicity of the book will be a one year project, with 9 more editions to follow, one per year, starting with the Gala Book launch in Las Vegas with Stand Up To Cancer. All participants in the book will receive an elegant invitation to the extraordinary event. A bonus to being featured in the book will be an opportunity to appear on the TV show in the making, revolving around the book.
The book "Makeup Artists" the Who's - Who in the Industry will be launched along with the accompanied web site: http://www.makeupartistswhoswho.com at the same time. If you are featured in the book, you also have a profile on this innovative web site. The publicity tour will also be launched complete with a motor coach wrapped in the "Makeup Artists" book sporting the glamorous colors of pink and black as well as a 6' crystal makeup brush.
The motor coach will be seen by all, during the intense 1 year promotional and publicity tour that will include trade shows in major U.S. and Canadian cities, bridal fairs, woman's expos, makeup tradeshows and spa/salon expos along with radio, TV tour and infomercials. The book "Makeup Artists" The Who's - Who in the Industry will be retailed Nationally and Internationally through retail book stores large and small, bridal salons, infomercials, book signings, TV and radio tours to name a few. Businesses will have the opportunity to promote, introduce new products, makeup lines, and promote their business with LR's "Crystal Gift Bag Promotion" that will be given away at all the book signings and trade shows.
See you at the Academy Awards! The Book "Makeup Artists"-Who's Who will be featured at the official celebrity gift arenas covered by the press. Other award shows The Book "Makeup Artists"-Who's Who will be featured: Golden Globe Awards, Grammy Awards, Primetime Emmy Awards, Sundance Film Festival, and the lists go on....
For featured listings, articles, sponsorship or infomercial appearances contact Brian Sterling 800-815-5902
The Book "Makeup Artist" The Who's - Who in the Industry will set the new standard in the industry
For futher information please contact us at 800-815-5902
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- academy, artist, awards, awarness, bridal, cancer, care, celebrities, companies, cruise, designers, destinations, jewelry, lines, makeup, oscars, photographers, planners, romantic, salons, skin, spas, stylists, wedding
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