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lululemon athletica Selects Scott Perry of The 12 as Official Brand Ambassador

Scott Perry, Chief Training Officer and Co-Founder of The 12, has been selected as an Official Brand Ambassador for lululemon athletica's South Coast Plaza store front.
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    ORANGE COUNTY, CA, August 25, 2014 /24-7PressRelease/ -- Fitness apparel mega brand, lululemon athletica, and their South Coast Plaza location have selected Scott Perry as an Official Brand Ambassador. This coveted position is sought out by the most discerning trainers and instructors, allowing those who are chosen the opportunity to work synergistically with their specific lululemon athletica store location. The 12 and its community driven philosophy has created a new vertical within the fitness industry by developing a results oriented, multi-faceted program that is virtually plateau proof. Their signature Afterburn workouts are specifically designed to ensure the body continues to burn calories post workout. Offering unique class formats that change daily, with no two ever being the same, Scott Perry is changing the face of group training through his vision and leadership. Recognizing the common goals and values between each brand, Scott Perry has embraced his role with the lululemon athletica family and is looking forward to an exciting tenure as Brand Ambassador.

"Our common desire to embrace, engage and inspire the community is what I find most exciting about this opportunity. I look forward to working synergistically with lululemon athletica South Coast Plaza to share The Movement with others along their fitness journey." - Scott Perry, CTO and Co-Founder of The 12

About The 12:
Leading the industry through their comprehensive approach, The 12 offers a multi-dimensional platform that was created specifically to help others achieve and maintain the healthy lifestyles they seek. Situated within the heart of Orange County, The 12's flagship facility is located in Irvine, making it a convenient workout destination for a wide variety of members. Offering highly customized, individually tailored Afterburn Training Classes which strategically target alternating muscle groups each day, members perform body part specific, multi-directional movements utilizing free weights, resistance and body weight. The signature, one hour Afterburn Training classes are available seven days a week, along with The 12 Yoga sessions as a compliment to their traditional classes.

Recognizing that most fitness phenomenons fail consumers though their lack of attention to essential nutrition, The 12 developed a highly focused, 12 Week Fitness Challenge program which fuses together their Afterburn Training with nutrition accountability and personal coaching. Harnessing the power of each Challenger's motivating factor, The 12 is able to help guide and shape each person's journey; assisting each Challenger in achieving their target fitness level, while setting them up for success to ensure they can maintain their lifestyle for the future. To date, more than 8,000 men and women of all ages (individually and through corporate wellness programs) have successfully completed a 12 Week Fitness Challenge. The 12 also owns and operates their own online supplement store, Nutri12 (, which offers more than 6,000 premium grade supplements.

Cultivating a community of support, driven by the need to serve others, the founders of The 12 are committed to changing the way physical fitness, health and wellness is approached. Join the Movement today...where disciples are made and lives are reborn.

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Paula Steurer
Sterling Public Relations

Corona del Mar, CA
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