PASADENA, CA, August 19, 2014 /24-7PressRelease/
-- Sleep and wellness experts Parker&Morgan offer guests the opportunity to purchase luxury goods from leading hotels. In a unique "try before your buy" format, consumers can sample the mattress, pillows, duvets and more before recreating the top-line experience in their own home.
"The Heavenly Bed has done a good job of opening up the market for mainstream hotel product," says Parker&Morgan CEO Peter Whitford. "But no one has been able to curate a home collection for the finest hotels in the world."
Parker&Morgan partners with marquee hotels and small luxury hotel groups to create exclusive branded online retail shops. These e-stores reflect the distinctive sleep experience of each hotel from the exact mattress in the room to consumer versions of bed linens, towels, robes and even amenities. In addition, guests are able to purchase gifts and other items from local merchants in the hotel's community.
"Just as each hotel has created a unique and specific experience for its guests," adds Whitford. "We have put together a hand-crafted retail site which extends that brand essence into a sleep and design experience for the home."
Hotels with retail sites in place include San Diego boutiques like the Gaslamp District's Keating (designed by Ferrari's Pininfarina group) and The Sofia Hotel as well as the Northwest's Provenance Hotel Group. The criteria for a successful program include world-class hospitality, a strong and distinctive brand positioning and an innovative approach to consumer loyalty.
Says The Sofia Hotel General Manager Andrea Winslow, "I'm a big believer in the complete concept. Guests need to feel that every detail is part of the brand's storyline. For them to bring those elements into their home is a true measure of brand connection."
The retail offering is communicated through tasteful check-in messaging, in-room collateral and e-mail marketing. But when an experience resonates particularly well, the guest usually makes a call. As subject experts for over a decade, Parker&Morgan also provides each hotel with an on-call Sleep Concierge who can walk guests through the personal details of creating the most restful night. The consultant can use sleep position, health concerns and other specifics to help craft a personalized in-home solution for guests.
Parker&Morgan manages all aspects of the online site as a seamless extension of the hotel's own website. For examples, please visit:
Parker&Morgan is headquartered in Pasadena, CA and operates in the U.S., Southeast Asia and Australia as purveyors of luxury sleep and wellness products. Their businesses include consumer-direct sleep and wellness stores, luxury hotel lines and the P&M Studio lifestyle brand. CEO Peter Whitford is the former Worldwide President at The Walt Disney Company overseeing Disney Store, Catalogue and Internet businesses. Prior to that role, he served as President and CEO of Structure, part of The Limited (Victoria's Secret, Abercrombie & Fitch, Bath and Body Works).