CAPE TOWN, SOUTH AFRICA November 22, 2009
/24-7PressRelease/ -- Every brand needs a presence on the World Wide Web and a website fulfils this function. Google handles about 235 million searches per day (up from 500 000 searches per day in 1999) which indicates how consumer search behaviour has changed. Consumers are using the Internet more and more to conduct product research and compare different brands prior to making a purchase decision, therefore it is important that consumers are able to find information about your products, services and company.
AlterSage is often asked which comes first: web development or search engine optimisation (SEO)? The answer: Ideally a SEO aligned web developed website. We prefer to work closely with developers from the design phase to ensure optimal usability and SEO best-practices are implemented as we believe these are key to both good performance in the search engines and a good user experience. AlterSage is however often tasked with applying SEO after the fact, in which case best practice usability and conversion analysis are conducted as part of the process.
In order for a website to show a return on investment it has to attract visitors and convert those visitors to potential leads. In other words: increase sales through the website. Converting visitors depends heavily on the usability and conversion psychology of the website therefore good design should form the core of your website. However, when it comes to ranking on search engines a website's visual appearance does not influence rankings, for search engines content is still king.
Browser experience plays a big role in converting visitors.
A general rule of thumb is that you shouldn't make your visitors think. Instead, tell them what you want them to do: 'download this brochure' or 'fill in this form.' If you are using forms on the website, keep them short and simple and only ask the necessary information.
Online readers prefer scan-able content. It is very seldom that a visitor will read a whole page. They are more likely to scan the page until they see an area that resonates with them or stands out. Therefore, make content easy to read by bolding important key-phrases and hyper-linking key-phrases within the text to relevant pages on the website where they can find more information.
It is important for a website's navigation to be clear, logical and easy to use. The visitor should always know where they are on the website. These are just a few factors that, when implemented correctly, can make a huge difference to your website's performance.
In the end visibility on search engines, easy website navigation and high-quality content will ensure greater numbers of visitors and higher ROI.
About AlterSage
AlterSage offers tailored online marketing solutions that are driven by return on investment. Request a Usability and Conversion Analysis Audit and ensure that your website is currently converting optimally.
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