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"Our decision to invest in intelligent digital marketing is a great way to provide service to our members and grow sales." Thorpe Miller, AVP, Sales & Marketing, Indiana Members Credit Union.
MADISON, AL, June 15, 2017 /24-7PressRelease/ -- A growing number of financial institutions are finding that DeepTarget solutions enable them to easily mine their customer data, intelligently target offers and personalize their marketing campaigns in order to drive significant bottom-line results. While banks and credit unions have owned a wealth of customer information, using it for marketing purposes has often been difficult or impossible in the past.
FinTech Company DeepTarget, Inc. has added relationships with more than 45 new financial institutions since the beginning of 2017. These are organizations which increasingly recognize the critical importance of technology on the impact of their revenue performance and customer satisfaction. Combining focused technology and expertise, DeepTarget digital marketing solutions enable them to reach their banking customers or members at the right financial time to offer valuable as well appropriate financial products to meet the needs of individuals.
For example, new customer Indiana Members Credit Union has found significant early success using DeepTarget. "We are very excited with the strong marketing results we've received with our recent launch of DeepTarget's intelligent digital marketing," said Thorpe Miller, AVP of Sales and Marketing for Indiana Members Credit Union. "In just the first week, we received more than 250,000 impressions of our banner ads, resulting in over 850 unique clicks. Using DeepTarget's analytics, we've been able to follow up with each lead directly, accelerating our follow up with members. Based on the results thus far, our members have found this to be a great interactive way to receive the right offer at the right time and in the way they want it. This further proves our decision to invest in intelligent digital marketing is a great way to provide service to our members and grow sales."
University Credit Union (UCU) has been a DeepTarget customer for several months now, and continues to see results grow with each new campaign that is launched. In May alone, UCU's online and mobile banking ads generated 541 clicks and resulted in 76 new sales transactions. "We rolled out mobile application ads in January and are so excited with the results that our campaigns have achieved thus far. This has been a really successful initiative for us," said Matt Walsh, President/CEO of UCU. "DeepTarget solutions have been easy to use, and easy to measure."
DeepTarget OLB (Online Banking) is one of the company's flagship products, delivering secure display banner ad messaging that sends personalized, intelligently targeted offers to customers and members. It mines a financial institution's data for the perfect consumer product/service mix and uses smart rules to deliver the right message every time. Mobile banking is another ideal vehicle to educate members and customers about banking products. Combined with DeepTarget Mobile, these solutions help financial institutions cross-sell, increase loan demand, promote product adoption and support marketers through better data, analytics and metrics. Measurable results show marketing's impact on increasing revenue and customer loyalty.
"It is the age of the customer, and people expect to receive relevant information that is specifically beneficial to their financial wellbeing," said Jill Homan, President of DeepTarget, Inc. "We work very closely with our clients to ensure that they are able to generate the maximum results for their online and mobile marketing programs. The outstanding customer successes we've seen have been a key factor in the strong growth DeepTarget has achieved over the past few months."
The following financial institutions recently selected one or more of DeepTarget's intelligent digital marketing solutions:
Auburn University FCU
Belgrade State Bank
Electro Savings CU
First Eagle FCU
First Fin FCU MD - FFCU
Five Star CU
Helena Community CU
Hidden River CU
Indiana Members CU
Member Focus Community CU
Members Choice CU
Metro Health Service FCU
Oswego County FCU
Post City CU
School Employees Lorain County CU
Southern Lakes CU
The County FCU
United Financial FCU
York County CU
Demonstrations, Pricing, & Availability
DeepTarget OLB and Mobile solutions are available for demonstration and purchase by calling DeepTarget, emailing firstname.lastname@example.org, or by calling one of our technology or service provider partners.
About DeepTarget Inc.
Today, more than 260 DeepTarget digital marketing solutions are in use by credit unions and banks across the country. By automating the use of customer information, these solutions deliver targeted product offers and pinpointed one-to-one messaging to their banking customers through mobile banking, online banking, web and email all the while engaging them in a seamless communications experience, wherever, whenever and however they bank. Expertise and technology from DeepTarget with actionable analytics and metrics enables marketing professionals to make informed decisions and drive measurable, positive results. The adoption of these solutions continues its rapid growth by driving success for financial institutions - in accelerating cross-selling, promoting product adoption increasing loan demand and income. To see more proven digital marketing successes, please visit the DeepTarget website.
DeepTarget, the DeepTarget logo, OmniEngagement Cloud, Offer Manager, DeepTarget Mobile, DeepTarget Web, DeepTarget Email, DeepTarget Social, DeepTarget ATM, and DeepTarget Insight are trademarks of DeepTarget. Other company and product names may be trademarks of their respective owner.
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