PORTLAND, OR, September 30, 2010
/24-7PressRelease/ -- Online and mobile qualitative research software provider Revelation Inc. today announced the release of their white paper "Avoided Carbon Emissions From Online Immersive Research". Revelation partnered with Fluid Market Strategies (Fluid) to develop a methodology and formula to quantify the reduction in greenhouse gas (GHG) emissions from using Revelation's software as compared to in-person research.
"In addition to all the research benefits Revelation Project provides, we wanted to understand if Revelation Project could reduce the environmental impact of research," said Steve August, CEO. "Our work with Fluid showed us that online-based projects can significantly decrease the carbon footprint of qualitative research."
Fluid developed a formula that can be applied to Revelation studies that will help organizations and researchers understand the environmental benefits of choosing Revelation Project for qualitative research over traditional in-person focus groups. The methodology used to create this avoided carbon calculator is detailed in the white paper.
"It is increasingly important to provide end-clients with solid, quantifiable information on how choosing a product can impact the environment and the community," said Alison Hopcroft, who developed the calculator for Revelation. "As we move closer to carbon regulation, clients need to understand these impacts so they can make informed business decisions based on managing their carbon footprint and climate risk."
About the Avoided Carbon Emissions From Online Immersive Research White Paper
The White Paper illustrates the methodology and formula, created by Fluid, and applies it to sample projects with representative group sizes to demonstrate how much a 'typical' Revelation Project can decrease carbon emissions. To download the white paper visit http://www.revelationglobal.com/calculator.
About Revelation
Revelation develops Web and mobile qualitative research software that combine the richness of ethnography with the reach of the Internet. Revelation's simple, engaging software applications deliver a 360-degree view of consumers. Visit Revelation's website for more information at http://www.revelationglobal.com.
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