LOS ANGELES, CA, May 02, 2010
/24-7PressRelease/ -- MarkeTech, a specialist in high-tech B2B marketing and public relations, announced today that its white paper on cliches is now available at http://marketechcom.wordpress.com/2010/04/27/cliches-trite-or-trendy/. This how-to document targets budding bloggers and journalists, and is the latest addition to the firm's expanding "Writings for Writers" portfolio.
"Cliches: Trite or Trendy?" delivers not only a thorough discussion of the pros and cons of using cliches, but also presents a table of document types in which a writer may safely use cliches. The information includes the role that a target audience may play in determining whether cliches are acceptable. Additionally, links to relevant sites allow a writer to further explore the topic.
"Cliches may not seem important to writers trying to improve their skills," remarks MarkeTech's president Joan Naidish. "These innocent-looking words and phrases do play a role in high-tech B2B communications, whether an author is simply sending e-mails or is creating compelling content for a webinar slide deck. As a market relations firm, we are breaking new ground by responding to cliche proliferation in all social media communications. For example, as the white paper illustrates, cliches have become deeply engrained as a whole new lexicon of acronyms."
About MarkeTech
Since 1979, the marketing/PR gurus at MarkeTech have solved a wide range of B2B high-tech business-development puzzles for their clients. The firm's fortes are its innovative strategies, tactics, and pioneering process-driven implementations. Its team is uniquely qualified, with EIRs (Entrepreneurs-in-Residence) who founded their own B2B tech companies, retired high-tech editors/publishers, a technology patent holder, and the "Launch Czar." Learn more at http://marketechcom.wordpress.com/about/.
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